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Free ad-funded mobile games from publishers you'll have heard of.

London, UK – 20th May, 2008: Have you always loved mobile games but hated shelling out for them? Then you’ll love 123play.com. Launching today, 123play.com offers more than forty of the very best mobile games to suit all flavours of gamers. And here’s the best part: they’re free. Whether you’re a Sudoku freak or a Moto GP fan, 123play.com has the mobile game for you.

So how does it actually work? When you launch a 123play.com game on your mobile, you’ll see two short adverts before the game. If you want to visit the advertiser’s website on your phone, simply click; if you don’t, the game will start. Simple as that. When you’re finished playing, you’ll see another two ads.

If this all sounds like a good deal, head for 123play.com and follow these simple steps and you’ll be playing in just a few minutes:

1. Go to 123play.com and choose the game you want to download

2. Click ‘Download’

3. Enter your mobile number when prompted to send a download link to your phone

4. On your mobile, click on the link to download the game. Operator charges may apply for the download, but the game is free.

The games aren’t just free, they’re great. With backing from top games publishers like THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, Vivendi Games Mobile, PlayerX, Indiagames and Progressive Media, you’ll get best-selling games you’ll love to play. And it’s not just about the games. 123play.com has partnered with advertisers who you want to hear from: brands like Britvic, Ebay, The Sun and NME. All advertising will be short, punchy and relevant to men and women of all ages.

123play.com has had a massive response since its Beta launch in March. “The variety of games on offer means advertisers get access to a broad audience, and consumers get quality games in seconds for perfect mobile entertainment.” says Markus Råmark, CEO and founder of 123play.com.


About 123play.com

123play.com is a consumer-focused website operated by Mobile Advertising Solution (MAS), a company which specialises in advertiser-funded gaming for mobile handsets. Its headquarters are in Helsinki and it has an office in London.

Through its retail brand, 123play.com, MAS offers free mobile games which users download via their handset’s. When users open the game, they see a short sequence of advertising before the game begins. When exiting the game, another short sequence of ads is shown. Users can click on any of the ads and be directed to the advertiser’s mobile site. It offers more than 50 games from leading games publishers including THQ Wireless, RealArcade, Digital Chocolate, Vivendi Games Mobile, Hands-On Mobile, PlayerX and Indiagames. Advertisers already working with MAS include Britvic, Ebay, The Sun and NME.

More information on the company is available at www.mobileadvertisingsolution.com

Contact Details:

Mi liberty

Gemma Yates / Louise Amon

gyates@miliberty.com / lamon@miliberty.com

+44 (0) 207 751 44 44


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