Retail-only event GamePlan is set to run this year between June 24 – 26, with the backing of the Entertainment Retailers Association.
Organiser Tandem Events is looking to attract 15 publishers to meet face-to-face with around 60 retail contacts.
"The Entertainment Retailers Association has long argued the case for an event which brings together UK games publishers and retailers in one place," commented Kim Bailey, director general of the ERA.
"In these cost-conscious times it is all the more necessary to create a focused UK-based event."
The event is free to retailers, and is designed for decision makers to see and assess product side-by-side. No publishers have yet been announced.
"Retailers have been asking for an event like this for a while," offered Andy Lane, spokesperson for GamePlan.
"This year, given the current economic climate, this low-cost but highly focused format means that GamePlan makes more sense to publishers than ever before."