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Nexon to publish free-to-play Titanfall in Asia

EA has partnered with the free-to-play company to bring an online PC version to Asia

Respawn's Titanfall was one of the highlights of Xbox One's early life, ultimately reaching 8 million unique players by the end of 2014. The game likely would have fared even better on multiple consoles, and indeed Respawn has already confirmed that the game's sequel will be multiplatform. In the meantime, publisher EA is aiming to expand Titanfall's appeal across the globe, announcing a partnership tonight with free-to-play specialist Nexon to bring an online PC version to Asia.

"With its pilot vs. titan gameplay, among other innovations, Titanfall is a uniquely intense game experience. We look forward to working with the talented teams at Respawn and EA and leveraging Nexon's free-to-play expertise to deliver a new and engaging online game based on Titanfall to the Asian market," said Owen Mahoney, President and Chief Executive Officer of Nexon.

This newest deal with EA is the third such publishing arrangement, building on the previous successful collaboration that brought FIFA Online 3 (currently the top online sports game in Korea) to Asia. It wasn't made immediately clear which territories are included in the deal or who is leading the redesign of Titanfall as it is adapted to free-to-play, but GamesIndustry.biz has contacted Nexon to inquire.

Update: In terms of development a spokesperson told us, "Nexon GT, one of our subsidiaries, is in charge of development but will be collaborating with Respawn Entertainment." The rep also clarified that Asia means Korea, Japan, China, Taiwan, Hong Kong, Macau and Southeast Asia (Brunei, Cambodia, Indonesia, Malaysia, Singapore, Thailand and Vietnam).

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Latest comments (6)

Paul Jace Merchandiser 2 years ago
What's with all these other countries getting f2p versions of these big AAA titles and the US being left out. Russia gets a f2p Halo, China gets a f2p Call of Duty and now Asia is getting a f2p Titanfall. Is Scotland going to get a f2p Gears of War game next?
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Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
@Paul: Wild guess here, but could it be partly because US gamers are gullible money sponges for AAA shooters and the game needed to make scads of money here before it could be free elsewhere? That may or may not be a joke. :D
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Anthony Gowland Consulting F2P Game Designer, Ant Workshop2 years ago
Because people in those countries won't pay whatever the local equivalent of $60 is for a game, but are very accepting of f2p multiplayer shooters so it makes sense to develop f2p versions of big-name shooter IP for the regions.
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Brian Lewis Operations Manager, PlayNext2 years ago
Why fix what isn't broken? The US market (consoles in particular) are more than willing to pay the $ upfront for a new game. The producers/developers have no incentive to change their model, as it works very well for them. However, in other regions, this model is not as effective, so using the same content with a better model will net them much more money.

The reason that F2P has become popular in some markets (US mobile for example) is because the direct sales model was not working effectively, so the producers/developers changed to a more profitable model. Change occurs as needed, not as desired.
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Paul Jace Merchandiser 2 years ago
I think all three of you are correct. I(and I suppose many others here in the US) have gladly paid money for those three games but that's the norm here and the US price models don't necessarily dictate what happens in the rest of the world. But I'm still a cheap bastard so I'll always be interested in f2p versions(or any versions for that matter except for maybe an old school board game) of my favorite games.
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Jeff Kleist Writer, Marketing, Licensing 2 years ago
Also in those countries, PC gaming is more often than not done at Internet cafes. The revenue then goes direct to the game company, The Internet cafés are mostly about selling cigarettes and drinks and food anyway. Money collected from renting Computer time mostly goes toward their care and maintenance and upgrades
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