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Apple addressing iPhone 6 "bendgate"

Only nine customers so far have contacted Apple about a problem with a bent iPhone 6 Plus, the company said

iPhone 6 had a record opening weekend, selling more than 10 million units between the two new models, but in recent days Apple has been doing its best to control a potential PR nightmare. First, an update to iOS 8 caused some iPhone 6 units to lose cell reception and Apple had to quickly pull the update as it prepares a fix (Apple apologized for the "great inconvenience"), and just yesterday videos surfaced online showing how the iPhone 6 Plus can be bent - the videos show people bending the phone with their hands, but customer reports suggest it's happening by leaving the phone in tight pants pockets all day.

Today, Apple did acknowledge that some customers had bent phones. "Through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus," Apple confirmed to Re/code's John Paczkowski.

Nine out of 10 million units is incredibly small, but it remains to be seen how many more customers bring their complaints to Apple now that the company is addressing a possible issue. Apple stressed to The Wall Street Journal that with normal use, any bending in an iPhone 6 or 6 Plus would be "extremely rare." The company also remarked that the new phones were designed with "steel/titanium inserts to reinforce stress locations and use the strongest glass in the industry," according to CNBC.

"I do believe this speaks to execution issues at Apple," JMP Securities analyst Alex Gauna commented to Reuters following the iOS 8 and "bendgate" revelations. "At the end of the day I believe this too shall pass, but we are noting with concern that the miscues pile up."

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Latest comments (25)

Micky Klugman Writer/Concept Guy 3 years ago
Personally, I believe that phones have gotten to a point where they've become too thin for the materials of their structure, I would rather have a phone that is as thick as the iPhone 5c with exceptional battery life, build quality, and durability. While we're at it, a preposterously fast processor.
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Arjen Meijer Owner, RedCell3 years ago
Not to mention the weight, I rather have the feeling I'm holding something like the 4S.
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Andreia Quinta Photographer, Studio52 London3 years ago
iBend 6. Now with (totally intentional) flexible hinges to blend right into your ball aching tight hipster jeans pockets.
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Show all comments (25)
Adrian Cummings Founder and Owner, Mobile Amusements3 years ago
I'm not sure what all the fuss is about, I bought a 6+ and stuck it in an Apple leather case/jacket. You would have to want to bend it to actually bend it and by that definition that would indeed make you a big of a daft twonk really LOL.
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Steven Hodgson Programmer, Code in Progress Ltd3 years ago
I'm sure this is more of a consumer than a device problem. It's the idiots sitting on it.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
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Pete Thompson Editor 3 years ago
Well if people insist on wearing their girlfriends skinny jeans what do you expect??

My iPhone 6+ is fine..
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it's not about if your phone is currently fine, its about the physical integrity of this product,and under what every day potential forces it can be bent. Everyone's phone is fine until it isn't.

The product has been shown to be able to be bent under everyday type situations, its a big problem, to say otherwise is disingenuous. Their quality assurance testing has proven to be lacking in this case.

Edited 1 times. Last edit by Todd Weidner on 26th September 2014 6:07pm

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Andrew Goodchild Studying development, Train2Game3 years ago
Maybe people who have bent their phones in a few days have exposed them to unnatural stresses or maybe they are unlucky or just in different situations to people who haven't bent them.

If we rule out the idiots who purposefully bend their own several hundred pound/dollar phone to film it on youtube, are people really suggesting that putting a phone in your pocket is unreasonable behavior, or that wearing a different cut of trouser means that suddenly a premium price phone doesn't have to be fit for the purpose of carring around in your pocket?

And are we really doing the, "I haven't had a problem so anyone who has is making it up" thing? Bending in a week is an extreme case, hopefully it won't happen to a lot more people in the two years they expect to keep a phone. But certainly no phone I have ever had, not the iPhone 3G, or the Sony, HTC, Ericsen, Samsung, nokia or moteralas that I have had since 2000 have ever bent in my pocket regardless of the tightness of my trousers.
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Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games3 years ago
I am now offering a new service.
I will bend your phone back into shape for only $50 (plus postage and handling).
You can have it done the slow way: I'll sit on it for awhile.
Or I'll do it the fast way: sledgehammer.

Edited 1 times. Last edit by Gary LaRochelle on 27th September 2014 2:16pm

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Paul Jace Merchandiser 3 years ago
Apple should have used their PR magic and said that the bendable versions are super limited editions available in a very small delicately selected markets....namely your back pocket.
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Andrew Goodchild Studying development, Train2Game3 years ago
I got really confused by the Apple share price, I was unaware of the 7 for 1 split in June, and thought they can't be down that much.
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Klaus Preisinger Freelance Writing 3 years ago
Apple did not make all those billions by undercharging for their products. Why call it a PR nightmare? They have more apologists preaching the gospel out there than most religions.
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Rafa Ferrer Localisation Manager, Red Comet Media3 years ago
Apple is the only company that gets applauded when they screw up. And lately they've been applauded often. We'll see for how long Steve Jobs' holy ghost can keep it that way...
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Jeff Kleist Writer, Marketing, Licensing 3 years ago
The thinnes of phones is out of control. Why anyone has a $600+ device not on a case is beyond me

Thicker, heavier, bigger battery
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Klaus Preisinger Freelance Writing 3 years ago
Why anyone has a $600+ device not on a case is beyond me
I put my phone in an anti-bending carbon casing, then sealed it in a 10.000ft water proof outdoor action container, wrapped in in Faraday Mesh (TM) to protect it against electromagnetic pulses from nuclear weapons going off and finally encased it in a lead container shielding the phone from all solar radiation while outside Earth's magnetic field. Reception can be tricky sometimes, but then again, this phone is only for showing around anyways. Naturally, I cloned my Sim to take all my calls via headset on another, far cheaper phone I keep my pocket. Since I carry my iPhone around as a backpack, it really is a non-issue.
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Aleksi Ranta Category Management Project Manager 3 years ago
So here we are, commenting on a news piece where 9 people out of 10 million have so far complained about a bendy iPhone.
The power of Apple at work here people! :)
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Adam Campbell Game Production Manager, Azoomee3 years ago
I'm sure cases are rare, but for me it also throws up that question of how thin does a phone need to be? Not only do aspects such as the battery have to be re-engineered and compromised, the strength of the device suffers too.
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Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe3 years ago
You should just put it into a fridge... the usual way of protecting stuff from a-bombs :)
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Felix Leyendecker Senior 3D Artist, Crytek3 years ago
@Adam for me, the question is rather, how much babying are you willing to put up with just so you can have those premium-feeling materials? You don't see plastic samsungs bending like that.
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Adam Campbell Game Production Manager, Azoomee3 years ago
@Felix That too, though I have a HTC M8 with 'premium materials' and it doesn't bend either, nor does it seem to make unnecessary compromises for the form factor or price. Luckily, we have a lot of choice when it comes to phones.
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Gareth Martin Senior Programmer, Epic Games3 years ago
The video I saw only had the pressure being applied screen-side, this test seems to apply to the back? Could that make a difference to the results?

Also, the iPhone 6+ has two bends in it post-test, one where the bar was and one near the side buttons, which I saw claimed was a weak point. I guess it is? Just not as weak as we're led to believe by the rabble.
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Tom Keresztes Programmer 3 years ago
Gareth, applying 90 pounds of force on the screen side will break it, not bend it.
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Andreia Quinta Photographer, Studio52 London3 years ago
You should just put it into a fridge... the usual way of protecting stuff from a-bombs :)
I see what you did there ^^
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