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Candy Crush Saga hits half a billion downloads

Candy Crush Saga hits half a billion downloads

Fri 15 Nov 2013 9:10am GMT / 4:10am EST / 1:10am PST
Mobile

"The fact that you can access it on lots of different devices is very important"

King has revealed that a year after it first launched on smartphones, free-to-play puzzle game Candy Crush Saga has been downloaded over 500 million times. Over 150 billion games of the candy matching title have now been played.

"The fact that you can access it on lots of different devices and continue your adventure from another platform is very important," King's Tommy Palm told The Telegraph.

"And then there's the social aspect - games have traditionally always been social, but with recent technology updates it's much more acceptable to people to have their friends within a game and see who else is playing it."

The game first launched in April 2012 and came to smartphones the following November. King says that on Facebook, one in every 23 users is a fan of the game, and that of the people who have reached the highest level of the game over 60 per cent have not spent any money.

"We took the decision at King to make sure that the game can be played from the beginning to the very end without blocking a potential player so they couldn't progress. It's a lot about finding a good balance and being generous while at the same time having things that make sense to purchase inside."

King was recently estimated to be valued at around $5 billion.

7 Comments

Craig Burkey Software Engineer

206 393 1.9
Surely this should be "Candy Crush Saga hits half a billion facebook blocks" or will be shortly followed by "Candy Crush Saga hits half a billion uninstalls"

Posted:11 months ago

#1

Peter Shea Contract Game Designer, Chunk Games

18 14 0.8
Incredible success, and a UK company as well!

I don't really get all the dislike from people- unless it is basically jealousy.

Candy Crush Saga is an extremely well designed, and expertly balanced game- you can play it for months without spending money, and it no longer has ads either as far as I know. Yet it is fantastically successful- we should be celebrating such great UK success stories?

Posted:11 months ago

#2

Anthony Gowland Lead Designer, Outplay Entertainment

202 688 3.4
Or "Candy Crush Saga hits half a billion tiresome snide internet comments while being enjoyed by hundreds of millions of people".

Posted:11 months ago

#3
How can you snipe about freaking Candy Crush? That it's what, too accessible, too nice, too bloody friendly to play? You might as well bitch about Pixar or Santa Claus. Though I do disagree about the balance with it - I hit a cash-pumping difficulty spike around lvl 30 and after many failed attempts I deleted it. I'm happy to recommend it to people, it looks and plays great.

Posted:11 months ago

#4

Peter Shea Contract Game Designer, Chunk Games

18 14 0.8
@Barry- Level 30?- my mate's reached level 500 (I quit around 400ish)- yes levels do get insanely hard and require a lot of luck (and maybe sometimes King help you out and give you that luck when they see you've been stuck awhile and don't look like buying anything), but the compulsion to keep playing is very strong and not in a cynical way like some freemium games.

The more I think about it, I just can't get my head around half a billion users- approaching 10% of the world's population, 20 times what GTA or COD can get, five times the total hardware sales of the most successful console ever- incredible!

Posted:11 months ago

#5
Yep it was around lvl 30 - I sailed through the rest of the levels so was taken aback by the spike. I tried to beat it for four days then gave up thinking "way to ruin good will guys". I accept I'm rubbish ofc.

Posted:11 months ago

#6

Keldon Alleyne Handheld Developer, Avasopht Ltd

450 423 0.9
The more I think about it, I just can't get my head around half a billion users- approaching 10% of the world's population, 20 times what GTA or COD can get, five times the total hardware sales of the most successful console ever- incredible!
Because it's free?

The same way that more people read the free Metro than read best selling books like Harry Potter while on the train. The newspapers are free and accessible, requiring practically no commitment from the consumer.



King however do know how to make those types of games. I played Pyramid Saga the other day, and although it is based on a very simple card game freely available on every Linux machine, they found a way to make it more engaging and a tad bit addictive (well I never really got into it for the sake of not getting addicted).

Posted:11 months ago

#7

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