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New Square Enix president to "fundamentally review" company

New Square Enix president to "fundamentally review" company

Wed 03 Apr 2013 7:48am GMT / 3:48am EDT / 12:48am PDT
Publishing

Yosuke Matsuda also names European CEO Phil Rogers as next director of Square Enix Holdings

Square Enix's next president Yosuke Matsuda has indicated the need for a hard-line policy to assess the company's priorities, and named Square Enix Europe's Phil Rogers the next director of Square Enix Holdings.

At a press conference in Japan yesterday, translated by Siliconera, Matsuda stated his intention to review the company's entire portfolio of IP and assets on a, "zero-based budgeting standpoint."

"Due to the radical change of environment, I'd like to fundamentally review what works and what doesn't work for our company, then cast all of our resources towards extending what makes us successful and thoroughly squeezing out what doesn't," he said.

Matsuda also indicated that Square Enix Europe CEO Phil Rogers will be named the new director of Square Enix Holdings, spreading control over the company's future direction across Japan and Europe.

Former president and CEO Yoichi Wada was also in attendance. Wada's resignation as CEO of Square Enix will go into effect on June of 2013, but he will remain at the company in an as yet undisclosed capacity.

"As an employee, I believe it is my duty to help the company and give proper results from it," Wada said. "I will be retiring from the line of management, but I plan to work on site as a way to pay my debt to the company."

3 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Well Square Enix has been messing up lately, especially with final fantasy and dragon quest. I want to see a new full fledged story based epic dragon quest game, the multiplayer dragon quest 9 and mmo dragon quest 10 really ruined the series for me. And i dont even want to go into final fantasy, the whole concept behind 13 and the fabula nova cristalis... whatever.... has ruined it for me. I seriously disliked the battle system for 13, dislikes the lack a characters for 13-2 and Im not sold on just using one character for 13-3. And the story doesnt really know what it wants to be. It was also very linear, more like an interactive movie than anything else. My only hope is in the luminouse engine and that Agni's Philosofy is made into a full game. Square enix has also let the secret of mana IP go down the drain. White knight chronicles was a good attempt at a new IP, but suffered from the same things final fantasy did. And id love to see a new illusion of Gaia or Actraiser. And what about a newChrono Trigger. If Square Enix really wanted to make money they really could. But sometimes I just think they are just stuck with a single idea and dont let go. I mean the whole thing with Final Fantasy 13 went to far. I do like what I see of Final Fantasy versus 13, which I think should be made into Final Fantasy 15 so it can stand on its own. Character designs seem cool more down to earth. I think Either Final fantasy or Dragon Quest, should start approaching the desision making route where the player can make choices on what happens to the characters and where the story goes, and more open worlds. I think the technology now allows for more of that. Id love to see that in dragon quest. Anyway im just rambling.... the stuff I said may or may not make sense.

Posted:A year ago

#1

Paul Jace
Merchandiser

927 1,383 1.5
Whoever the new president is he really needs to "fundamentally review" Square Enix's current sales expectations for recent and upcoming titles.

Posted:A year ago

#2
Or review, what is Square, and Square the Circle

Posted:A year ago

#3

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