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Finance

Zynga CEO near tears over company's dive

Zynga CEO near tears over company's dive

Fri 16 Nov 2012 4:57am GMT / 11:57pm EST / 8:57pm PST
BusinessPeopleFinance

Mark Pincus is working hard to keep Zynga from dying

Apple director Bill Campbell has told the Wall Street Journal that Zynga chief executive officer Mark Pincus is “discouraged” over the company's current standing. Campbell met with Pincus at a meeting set up by Zynga investor Kleiner Perkins Caufield & Byers, in the hopes that the Silicon Valley veteran could help Pincus become a stronger business leader. Campbell told the Wall Street Journal that the Zynga CEO was near tears during the discussion of how to turn around the company.

Zynga's fortunes are way down, with the company recently losing its chief financial officer and treasurer.

“Rapid change in player habits and social technologies have dictated fundamental changes at Zynga. And when businesses change, it's inevitable that some people will choose to leave,” Pincus said to the Wall Street Journal when asked about recent management departures.

With the recent changes in Zynga's management team, Pincus is attempting to transition the company over to a mobile model, offering more control to his executive team in the process. Kleiner Perkins partner and Zynga board member Bing Gordon believes that the company should have focused on mobile development much sooner.

"Mobile turned out to be more different than anyone expected, in terms of monetization and also user experience," he said.

Many changes are recent, so it remains to be seen if Zynga can turn itself around. As of this writing Zynga stock sits at $2.29 per share, a far cry from the $10 IPO earlier this year.

14 Comments

Matthew Hill
Head of Recruitment

75 26 0.3
Many won't know who he is but Bill Campbell is an exceptional individual - a mentor to Steve Jobs, Google's founders and countless others. Also a pretty decent guy judging by this

[link url=""]http://money.cnn.com/2008/07/21/technology/reingold_coach.fortune/index.htm [/link]

Posted:A year ago

#1

Luis Morales
Public relations

51 1 0.0
It's interesting how now a days. The media makes a big deal out of a company (Zynga) that has not have a long trajectory, yet it became a big deal over a short period of time. Zynga is just the result of it's own concept of business...This social media companies need to "innovate" and learn how to monetize their business model. Over time, it's shown that consumers(specially those) who use freebie services, play for free on line. They just throw those games and move on to something else.....What did Zynga get out of that costumer? Data info, on the user habits on-line,how long the person plays on-line,the links they click? Where is the money?
Monetize is the question here.

Posted:A year ago

#2

Luis Morales
Public relations

51 1 0.0
This is why when you look at companies like Amazon, Microsoft,Apple,Google....They are sitting on barrels of cash, why because they monetize services and make profit out of it. You never hear the Social media companies having all this cash, because their revenues are so low . Over time, you have to charge for all those services.

Posted:A year ago

#3

Jonathan Knight
VP & General Manager

1 2 2.0
@Luis... Well, Zynga does still have well over a billion USD in cash. That's kind of a barrel, for a game company.

Posted:A year ago

#4
Well, lets see some great non FB, mid core games come out of this 1 billion USD. Its quite apparent, the FB platform will account for 1-2% of the casual/social market as time dwindles on. All change!

Posted:A year ago

#5

Ben Furneaux
Lead Designer

114 48 0.4
@Luis

"You never hear the Social media companies having all this cash, because their revenues are so low"

Your logic is flawed — it also doesn't make a whole lot of sense. Yes, in the past Zynga stock has been very over-inflated (although right now it's probably about right), but it's monetisation strategy does not limit it making "barrels of cash". Another point re: social media companies, Facebook made 2.85B in gross income last year, if trends continue it's set to make well over 4B in 2012. How big is your barrel?

Posted:A year ago

#6

Steve Nicholls
Programmer

66 29 0.4
Couldn't happen to a nicer company.

Posted:A year ago

#7

Arthur N

11 2 0.2
The problem is with this guy. Hes one horrible leader and honestly got his company to the top by luck and timing with Facebook. He needs to step down and let someone else take over.

Posted:A year ago

#8

Hugo Trepanier
Senior UI Designer

155 140 0.9
Popular Comment
This story is obviously fake. Robots don't cry, that's common knowledge.

Posted:A year ago

#9

Peter Ohlmann
Technical Director

22 6 0.3
I guess he didn't cry when he sold shares worth $200 mio USD earlier this year. Somebody who really believed in the success of his company wouldn't have done it.

Posted:A year ago

#10
Popular Comment
Probably just crying because he's worried about letting Bruce down.

Posted:A year ago

#11

Craig Page
Programmer

382 218 0.6
Wow I'm pretty shocked by all of these harsh comments, when really... we should ALL be crying. Without Zynga who would we have to clone everything Maxis created in the 1990s and put on Facebook? No one...

Posted:A year ago

#12
blaaaah

Posted:A year ago

#13

Eric Leisy
VR Production Designer

113 124 1.1
It is bizarre to see how familiar every Zynga game seems to be. I think I'm going to go play some Sim Ant.

Posted:A year ago

#14

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