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Walmart stops selling Kindles

By Brendan Sinclair

Walmart stops selling Kindles

Thu 20 Sep 2012 7:44pm GMT / 3:44pm EDT / 12:44pm PDT

Retail giant drops Amazon's line of portable readers and media players from its shelves

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually...

Don't bother looking for the new Kindles at Walmart stores. Reuters is reporting today that the retail giant is getting out of the Kindle business entirely.

The news service cited a corporate memo to managers yesterday which said, "We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments. This includes all Amazon Kindle models current and recently announced."

Walmart will continue to sell other tablets and eReaders, such as the iPad, Barnes & Noble Nook, and more. Analyst Scott Tilghman of Caris & Company told Reuters he sees dropping the Kindle as a way for Walmart to avoid helping the competition. The Kindle line of devices allowed users to purchase books, movies, and music directly from one of Walmart's biggest rivals in Amazon.

Another big box retailer, Target, stopped selling Kindle devices earlier this year. Both Walmart and Target continue to sell Kindle accessories, however.

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1 Comment

Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
Interesting. I was in Waterstones today, they are starting to sell Kindles, starting with pre-orders of the new models. I spoke to the guy behind the counter, and I asked about this, as Kindle book sales are through Amazon, which conflicted with Waterstones' interests as a book retailer. He said there are briefings all this week, the details aren't out, but the upshot is that Kindle media is expected to be sold through book retailers (I'm guessing in the form of codes). If this is correct, it seems like the wrong time to be getting off the bus, unless you have a specific interest in a rival product.

Posted:4 years ago


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