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Apple products now in over half of American homes

Apple products now in over half of American homes

Wed 28 Mar 2012 2:25pm GMT / 10:25am EDT / 7:25am PDT
MobileHardwareTechnology

Survey finds that the average household has 1.6 Apple devices

Apple

Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

apple.com

Apple's new iPad is off to a red hot start and it's yet another sign of people's insatiable desire for Apple products. According to CNBC's All-America Economic survey, 51 percent of US households now own at least one Apple device - that's 55 million homes which may have an iPad, iPhone, iPod Touch, Mac or Macbook.

While the average household has 1.6 Apple devices, the survey noted that most Americans who own one Apple product tend to own three, and almost one-quarter of those surveyed plan to buy one more Apple device in the next year. It's a testament to the brand loyalty that Apple has generated.

"It's a fantastic business model - the more of our products you own, the more likely you are to buy more," said Jay Campbell, vice president of Hart Research Associates, which conducted the CNBC survey along with Bill McInturff. "Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

The survey also revealed that Apple buyers are typically young, college-educated males, and of course, the more money a person earns, the more likely he/she will buy more Apple devices. 28 percent of those making less than $30,000 a year own at least one device, while that figure jumps to 77 percent for those making more than $75,000.

6 Comments

Neil Young Programmer, Rebellion Developments

312 412 1.3
Looking at the source article it sounds like even an old ipod nano would count towards that 51% - would be interesting to know percentage with an iOS device.

Posted:2 years ago

#1

Private Industry

1,176 182 0.2
I love those statistics of 51% of all american households have an iDevice according to the x amount of people we asked.

Proud owner of 0 iDevices :)

Posted:2 years ago

#2

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,287 2,507 1.1
I have a 7 year old iPod I bought for my wife that is used just to play back audio books. This is not an Apple influenced household.

Posted:2 years ago

#3

Private Industry

1,176 182 0.2
I had an old iPod Nano many years ago but that started always crashing 9 month after I bought it even after updating the firmware. So I got rid of that one and switched to a higher quality MP3 player that was cheaper and had more space. Needles to say that was the last Apple device I bought.

Posted:2 years ago

#4

Ian Brown IT Developer / IT Infrastructure

107 26 0.2
Survived i-free since it was flashed about on the OC. I really really fail to see whats so good about them. As devices they're nice enough but hardly worth the ridiculous price tag's on them. I see them more of a fashion item than a necessity. majority of people will pay for an imac to look on facebook and youtube because its an imac. Not because its a good design tool (in that crashes are rarer).

Posted:2 years ago

#5

Preet Basson Studying Mathematics with Statistics, University of Portsmouth

92 13 0.1
LOL. I probably own about 5 or so apple products, this stat should be one of the UK it would probably much higher than this, the amount of people I know that own 1 or more one apple product goes to show quality sells.

Posted:2 years ago

#6

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