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Rise in US gamers aged 2-17 outstrips population growth in same group

Wed 12 Oct 2011 10:24am GMT / 6:24am EDT / 3:24am PDT
Business

New NPD report shows 91 percent of American 2 -17 year olds now play games

New research shows that while the population growth of American 2-17 year olds has grown by 1.54 per cent, the gaming population in that same age group has increased by 12.68 per cent.

According The NPD Group, 91 per cent of 2-17 year old in American now play games, around 64 million children.

"Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry," said analyst Anita Frazier.

"Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience."

Unsurprisingly mobile devices saw the biggest rise for the 2-17 year old age group, rising from 8 per cent in 2009 to 38 per cent. Traditional handhelds went up from 38 per cent to 45 per cent.

The report, Kids and Gaming 2011, was based on an online survey taken between August 1-15 2011 by 4,136 young people aged between 2 and 17. Mothers assisted those unable to complete the survey alone.

1 Comment

Sean Warren Inspector

34 0 0.0
Uhh, this could certainly be a bit more specific. And as for the focus group... well It kind of speaks for it's self, doesn't it?

So as for specificity goes, are we counting kick the can, battleship and poke your brother while mom's not looking? Are we talking about pocket monsters and farmsims online and thats it?

Kid spending gaming time and dollars... good one.

as for the 30% increase on kids and phones, that is an adult trend your tracking there, kids can't hold a contract.

Either way, I can tell where you were going with this, so thanks for the info, and the ole' college try.

Posted:3 years ago

#1

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