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Retail

NPD tightens reporting of monthly sales figures

Tue 12 Oct 2010 6:06pm GMT / 2:06pm EDT / 11:06am PDT
RetailPublishing

No hardware or software unit figures to be released by US sales monitor

US sales monitor The NPD Group has said that it will no longer report unit sales numbers for game hardware and software in the US.

The group will release a top ten of games by title, not individual SKU as it had done in the past. Recently the NPD reigned in numbers for the top ten, only revealing solid data for the top five games. But as of this Thursday, the group will not reveal unit sales at all.

Instead analyst Anita Frazer will offer some insight into sales of new releases "at both the SKU and title level."

While the company has reflected sales through bricks and mortar stores of boxed product, it has not been able to offer any insight into key markets such as digital sales through services such as steam and the lucrative second hand market, as well as growing mobile, social, rental and other monetisation avenues.

The company did promise to release a quarterly report to the press on total consumer spend, and will continue to support subscribers to its paid data service to release sales figures for their own products.

6 Comments

Jack Loftus Contributing Editor, Gizmodo

95 0 0.0
And just like that, hundreds of video game blogs lost their biggest monthly story.

Posted:4 years ago

#1

Lucas Seuren Copy Editor, Only Network

26 2 0.1
@Jack, not per se, they might actually gain some stories. The NPD will still release some numbers and Frazer will give an analysis of those numbers, which makes one small story. On top of that, all three publishers will probably still show their numbers, because it's publicity.

The question is what we are going to see. I doubt Microsoft will publish disappointing sales numbers. On the other hand, those numbers usually find their way to the media anyway.

Guess we'll wait and see.

Posted:4 years ago

#2

Ryan Locke Lecturer in Media Design, University of Abertay Dundee

60 16 0.3
It seems like a wise decision - NPD figures didnt always represent the truth of sales figures considering what didnt get included in thier reports. Obviously what goes on in our high streets is still massively important - but when sales figures are released that didnt include mobile apps, digital downloads and social sales - it was making itself increasingly redundant.
Check out August's Footnote.

"For the first time in its data release to the press, the NPD Group added a footnote to the software sales segment noting that it “includes sales of new physical games sold at retail” but “does not include revenue from used, digital downloads, DLC, rental, subscription, mobile or social network games”. "

Consider, just how big a chunk is thus not included.

[link url=http://www.gamesindustry.biz/articles/2010-09-20-npd-downloads-now-bigger-than-retail-on-pc
]http://www.gamesindustry.biz/articles/20...[/link]

Posted:4 years ago

#3

Brent Thale Software Engineer, Visceral Games

2 0 0.0
Although I agree that this particular survey (which measures a subset of the U.S. packaged-goods market) has become less relevant over time, it's interesting that the loss of this one company's report removes/obfuscates access to the only somewhat reliable sales information available to the public. It's painfully obvious that most video game news sites simply pass along this type of information and there are very few publically available alternatives based on actual research.

Like Gordon Gekko says in "Wall Street": "Stop sending me information and start GETTING me some.", this was one of very few reports that was actually getting good information. Hopefully a replacement can be found that more accurately reflects the current nature of the entertainment software market.

Posted:4 years ago

#4

Private Industry

1,176 182 0.2
So the NPD report will become very useless without providing actual numbers and just give a normal list with the top 10 games.

Posted:4 years ago

#5

Otakar Schon Technology editor, Economia

40 9 0.2
the numbers may not make it to the public anymore. Big publishers may issue press releases with their success stories but the overall numbers wont be available. the industry is quite secretive. I know how hard it is to get a peek at local game sales charts not to mention ability to publish them here in CZ...

Posted:4 years ago

#6

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