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Halo: Reach helps double UK Xbox sales

Hardware sales up 99% week-on-week, according to Chart-Track

The much-hyped launch of Halo: Reach helped to double sales of Xbox in the UK last week, according to official chart monitor Gfk-ChartTrack.

Director Dorian Bloch revealed to GamesIndustry.biz this afternoon that Bungie's shooter has had a "marked effect on hardware sales" with Xbox "up 99 percent" for the week ending September 18.

Halo: Reach, which launched last Tuesday, September 14, shifted an estimated 300,000 copies in its first 24 hours at UK retail, and went on to enjoy the fifth biggest-selling launch week ever, according to Gfk-ChartTrack data.

While Microsoft will be encouraged by the boost in Xbox sales, it falls well short of the 1,000 percent increase. fuelled by the launch of the Xbox 360 S SKU earlier in the summer.

GamesIndustry.biz understands that sales of the limited-edition Halo-themed Xbox SKU, exclusive to GAME, played a significant part in the sales jump.

Latest comments (3)

Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College6 years ago
So what if its not 1000% increase, any increase is positive - just ask HMV! Q4 and all that...

Seen some silly figures relating to Reach already, equivalent to 2000 years played worldwide already etc.

Be afraid, be very afraid!

Edited 1 times. Last edit by Kevin Clark-Patterson on 22nd September 2010 8:50am

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Jordan Woodward Level Designer, Rebellion Developments6 years ago
Halo really is the only reason I'd ever buy an Xbox. It looks great and Microsoft have done a great job with the marketting, not surpised it's sold so well.
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Josef Brett Animator 6 years ago
A good, old fashioned system seller. Congrat Bungie, a fitting swansong to the series.

343 industries have a tough act to follow.
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