CrowdStar takes on Japan
Happy Aquarium dev goes head to head with Zynga in emerging social market
CrowdStar, oft-considered the third biggest social gaming studio, has partnered with Japanese developer Drecom to bring its titles to Japan.
Drecom's games sport over 7 million subscribers, gained in just a year.
CrowdStar titles including Happy Aquarium, which pulls in 11.8 million monthly active Facebook users, will soon arrive on Japanese social networks such as Mixi, Hangame and Gree - where they will compete with titles from Zynga.
The FarmVille developer has made a number of moves to takeover Japan's burgeoning mobile and social scene, including the founding of a new studio thanks to a partnership with SoftBank and the acquisition of Tokyo start-up Unoh.
But while Zynga has enjoyed hundreds of millions in investment, CrowdStar has yet to announce any investment outside of start-up funding.