World of Tanks

London, UK – October 08, 2010 – Wargaming.net, the award-winning videogame developer behind Massive Assault series and Order of War, and KongZhong Corporation ("KONG"), one of the leading providers of digital entertainment services in China, announced today their partnership and signing of a publishing agreement for World of Tanks, a free-to-play massively multiplayer online action game focused on armored warfare that has already won critical acclaim and players' love after being released in Russia and has recently entered its closed beta test phase in Europe and North America.

KongZhong will have exclusive rights to publish and operate the game in mainland China.

The solid alliance stands as an excellent opportunity for both companies to cooperate in mutually beneficial ways. Wargaming.net will broaden their global reach and accumulate resources to support and further develop World of Tanks, while KONG will expand its portfolio with a new quality title from one of the idustry's best videogame development studios and thus reinforce its strong positions in the Chinese online videogame market.

"Our decision to join forces with KongZhong stemmed from their rich experience in operating online games, established reputation and marketing expertise," said Victor Kislyi, CEO of Wargaming.net. "Entering a new market is a very important and thrilling moment for us that's why we highly appreciate all the support our new reliable partners provide us with. We have been really impressed by their dedicated and competent team and feel optimistic about World of Tanks prospects in China."

KongZhong's Chairman and CEO, Mr. Lei Lei Wang said, "We are excited to be working with Wargaming.net to bring the award-winning World of Tanks to the Chinese market. As an avid military fan myself, I believe Chinese gamers will be impressed by the game's world-class graphics and dynamic combat system to deliver a totally new and unique game experience. Also, as World of Tanks has been designed as a free-to-play massively multiplayer online game from the start, it is already well suited to the needs of the Chinese market. By combining KONG's robust game operations platform and strong sales and marketing capabilities, I believe World of Tanks will blow away the competition and become a success in the Chinese online game market.

About World of Tanks

World of Tanks is the first and only team-based massively multiplayer online action game dedicated to armored warfare. Throw yourself into the epic tank battles of World War II with other steel cowboys all over the world. Your arsenal includes more than 150 armored vehicles from America, Germany, and the Soviet Union, carefully detailed with historical accuracy.

A flexible system of authentic vehicle upgrade and development allows you to try any of the vehicles and weapons in the game. Whether you prefer to exhaust your foes with fast and maneuverable light tanks, make deep breaches in enemy lines with all-purpose medium tanks, use the force of giant tanks to eliminate opposing armored forces, or become a heavy sniper with long-range howitzers, each unit type has its own advantages and can be extremely effective when operated by a true tank ace.

But being a great tank commander alone isn't enough to win! In World of Tanks, it's all about teamwork. Victory is achieved by combining your combat skills with those of the other members of your team, each playing their own role on the battlefield. Just add your favorite strategy to build your own iron empire and manifest the indisputable authority of the tank! Feel the TANK POWER!

About Wargaming.net

Wargaming.net is an award-winning strategy game specialist, incorporated in the UK. Its 140-strong development team is located in Minsk, Belarus. Since 1998, the company has shipped 13 titles, including acclaimed Massive Assault series, Order of War RTS published by Square Enix, and three add-ons for Blitzkrieg II. Wargaming.net's Operation Bagration RTS was awarded the Best Strategy Game of 2008 at Russian Game Developers Conference (KRI). At KRI 2009 and 2010 Wargaming.net was named The Best Developer Company from ex-USSR. At KRI 2010 World of Tanks won "Best MMO" prize.

About KongZhong

KongZhong Corporation is one of the leading providers of digital entertainment services for consumers in China. The company operates four main business units, namely WVAS, WIS, mobile games and online games. The company began providing WVAS on the networks of China Mobile in 2002. Since 2004, KongZhong has provided WVAS on the networks of China Unicom, China Telecom, China Netcom and the other major telecommunications operators in the People's Republic of China. Since 2004, the company has been offering news, entertainment, community and mobile advertising services through the corporate wireless websites, including kong.net, ko.cn and ct.cn. In 2008 KongZhong began reporting mobile games business as a stand-alone operating segment. In 2010 the company began its online games business through its acquisition of Dacheng Networks, a developer and operator of online games.

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Wargaming.net Media Contact:

Mike Belton

Head of PR and Marketing

Wargaming.net

mike@wargaming.net

KONG Media Contact:

Xiaohu Wang

Manager

Tel: +86-10-8857-6000

Fax: +86-10-8857-5900

Email: xiaohu@kongzhong.com

KONG Investor Contact:

Jay Chang

Chief Financial Officer

Tel: +86-10-8857-6000

Fax: +86-10-8857-5891

Email: ir@kongzhong.com

Safe Harbor Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding trends in the wireless value-added services, wireless media, mobile games and online games industries and our future results of operations, financial condition and business prospects. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends and our results may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, continued competitive pressure in China's wireless value-added services, wireless media, mobile games and online games industries and the effect of such pressure on revenues; our ability to develop new products that are commercially successful; unpredictable changes in technology, consumer demand and usage preferences in the markets we operate; our ability to protect our intellectual property rights; the short operating history of certain of our business segments, in particular the online games segment; the state of and any change in our relationship with China's telecommunications operators; our dependence on the billing systems of telecommunications operators for our performance; the outcome of our investment of operating income generated from the WVAS segment into the development of our wireless Internet, mobile games and online games segments; changes in the regulations or policies of the Ministry of Industry and Information Technology and other government authorities relevant to our businesses; and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications and online games markets. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.