The Monkey Puzzle

Yeah, it's a way to diversify the way that you're getting content to consumers. With our big titles there's always going to be a big retail presence. We're really excited about the potential, and this is the first step.

I think we've been pretty clear with people - we're excited about Monkey, we've got high expectations and hope it does really well. If that's the case it opens up all sorts of opportunities - so we've definitely got other stuff planned, but we're not at the point yet where we can talk about it.

All I can say is that it's really exciting - I'm excited about what we're doing.

I think that's what Telltale have done well - they've embraced episodic, and what that means is that they're getting content into people's hands regularly. There's a dependable schedule, and it's close enough that you know when the next one is. It's like with TV, when you know episodic stuff is every week.

I think that they've been really successful through it because they understood that from the beginning.

What's really interesting about where the industry's at right now is that there's this broadening of the market - so you're always going to have your tent pole, triple-A, summer blockbuster type of game. When a Force Unleashed comes out it's a big event.

But using TV as analogy, there are still all these other types of experiences that people can get - it's not just about the triple-A big retail release. There are all these different things and episodic is great.

For us, we'll learn a lot from doing Monkey and these games now, but we released mid-July - back in the day you wouldn't release into summer, but I think a lot of those rules have changed, and for the different types of games there's a market for it year-round.