EA, Activision, Microsoft and Nintendo were the big Black Friday winners at UK games retail.
1.3 million physical games were sold during the build-up to Black Friday and through to the Saturday, which is actually 21% lower than the same period last year. However, last year did benefit from a few bigger releases during Christmas, such as Red Dead Redemption 2 and Battlefield V (the latter being released during Black Friday itself).
The most popular console in terms of game sales (we haven't received any hardware indication yet) was PS4, with just shy of 500,000 games sold during the week (down 29% compared to the same period last year). This is followed relatively closely by Xbox One with 417,176 games sold for that platform (down 30.6%). In third place comes Nintendo Switch with 364,675 games sold last week (up 37.9% compared with Black Friday 2018).
This year, EA has come out top of the charts with FIFA 20 the best-selling game of the week (just as FIFA 19 was the year prior). The game also benefitted from being bundled with PS4, which was discounted during the week. FIFA 20 sales rose 259% week-on-week.
Also bundled with PS4 consoles was Activision's Call of Duty: Modern Warfare, which comes in at No.2 (sales up 109%). Meanwhile Star Wars Jedi: Fallen Order (which was also bundled with Xbox One hardware) drops one place to No.3 - however, sales of that game also increased 38% week-on-week.
Hardware bundles played a major part in the Black Friday charts and it's most explicit at No.4 where you will find Sea of Thieves - an Xbox One game that launched in March 2018. Sea of Thieves was included in all variety of bundles for the Xbox One S All-Digital console. which was on sale for between