Mixed messages in early sales figures for Windows Phone 7

Report claims only 40,000 sold in first day on US market

Microsoft's reboot of its smartphone division seems to have suffered a major setback in its first real test, apparently selling only 40,000 Windows Phone 7 devices on the day of its release in the US - despite an estimated $100 million marketing budget.

That figure is spread across nine different models of smartphone supporting the new OS and architecture, between the two US carriers currently stocking the phone - At&T and T-Mobile.

The figure was reported by business site The Street, which cites its source as a 'market research firm' but does not give details. No international figures are available.

To put that figure into context, Apple claims that 270,000 iPhones are being sold each day, internationally, while Google puts the daily sales for its Android phones at around 200,000.

"It's early in the game," Nielsen telecom analyst Roger Entner told The Street. "Not every product surges right out of the starting blocks. The first Android phone was not a big seller at T-Mobile."

"We'll see what happens with Black Friday sales. They'll probably cut prices like everyone else does. It's the nature of the beast. The only one that doesn't do promotions is Apple."

However, many retailers and twitter users posting with the #WP7 hashtag were reporting sell-outs across the US and in other territories. Microsoft and the US carriers have declined to publish any official sales figures for the phones.

Windows Phone 7 offers customers integrated Xbox Live and Games for Windows Live support - a feature countered by Apple's Game Center feature.

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Latest comments (7)

David Leverton Studying Computer Games Programming, University of Derby8 years ago
I'm still waiting for my Samsung Omnia 7 from T-Mobile which I PRE-ORDERED ... The UK Release date was 21st October ... The release was quite a shambles, no where seems to have any of the phones!
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Mark Raymond Gamer; Consumer; Blogger 8 years ago
Sounds like a potential supply problem holding back sales, maybe?
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Richard DeBarry8 years ago
I would have bought one if Verizon offered it.
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Show all comments (7)
Adam Campbell Studying Games Technology, City University London8 years ago
Its potentially a great new OS in the market, but it won't get high sales by magic. Nearly everyone already has a phone, even if I wanted a 'Win Phone 7' I couldn't get one yet. Then there are various exclusivity deals through networks going on. It may potentially be wonderful, but its not like we can just load up the OS on our existing, expensive phones.
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Greg Wilcox Creator, Destroy All Fanboys! 8 years ago
Hell, I'd love to sell 40,000 of anything I own. I never can understand this constant numbers fussing that goes on ESPECIALLY in a too-over saturated marketplace where a damn new phone comes out what, every week now? I get more mileage from (and questions about) my lowly N-Gage QD than some folks I know who have iPhones or the latest Android-powered deal.
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Vincent Faller Lead Programmer, CNG Studios8 years ago
40,000 is not impressive compared to the investment on Microsoft's part. Doesn't even cover marketing costs, let alone research and development. But like the article states Android was not a big deal when it first hit the market. Give it time and I feel the Windows 7 phones will be formidable competitors in the mobile world.
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Matteo Nicolotti Programmer 8 years ago
For Vincent, it may not be impressive, but still considering the price/cost ratio i guess that 40.000 a day is quite a lot of phones for a completely new OS and smartphone concept, considering the nonexistent apple-hype and the hight compared to android cost per unit.

Anyway i think that "Windows phone 7" was a terrible name for the OS, it screams "youngs stay away from me, I'm a buissness phone".

As an XNA developer i think it will shine as a lot of apps are delivered from indie.
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