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All Aboard - Part Two

Frederic Descamps and Jordan Maynard on Facebook - and the future of A Bit Lucky

GamesIndustry.biz And that's a much better split than a developer of traditional boxed product could expect... by a very long way. So what are the plans for the future of A Bit Lucky? Will there be more investment?
Frederic Descamps

Well so far we've raised $2.6 million and among our investors we have SV Angel - that's Ron Conway, probably the best-known and most-respected angel investor in Silicon Valley. We also have the two co-founders of Red Octane (the makers of Guitar Hero), Charle and Kai Huang.

We also have the head of M&A at Google, David Lawee, as well as Lerer Ventures, which is basically Ken Lerer (co-founder of Huffington Post) and his son Ben - not to mention Mark Jung, the co-founder and CEO of IGN.

But the future - that's a good question. There are a few secret things - we have a few more games in development for Facebook, but we also want to do something called trans-platform gaming. That's different from cross-platform because you give people access to the same game from different front ends. On some platforms you'd access the full game; on others just selected aspects.

So in the next year we want to release several more games on Facebook and other platforms - and have them all connected. We started working on a few more games a few weeks ago, but it's hard to say when they'll be ready.

We've also just opened an office in the UK, and while it doesn't have many people yet, we're looking forward to expanding that. For us, Lucky Train is just the beginning - Jordan mentioned previously the next gameplay layer that we'll add with Cargo gameplay.

But one of our design philosophies is that you design a game based on a fairly solid and broad gameplay footprint, and you start with something that just occupies a small portion of it. If a game proves itself, then you can expand the game into that footprint.

It's one of the coolest things about this space - it's truly fascinating to be able to build up your game, and you don't have to frontload all the publishing and marketing costs, plus you can have long-lasting IPs in this space. We hope that Lucky Train will be one of those.

Frederic Descamps is CEO and Jordan Maynard is chief creative officer at A Bit Lucky. Interview by Phil Elliott.

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