ESRB
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ESRB wants to make it easier to harvest kids' personal data | This Week in Business
Ratings board teams up with SuperAwesome and Yoti to get approval for a lower-friction way for parents to approve collection of children's info
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ESRB asks FTC to approve facial estimation age checker
The proposal claims the technology is more reliable than other methods of parent verification
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ESRB launches Spanish-language hub
"¡Vamos a Jugar!" (let's play) to offer guides to parental controls, age ratings and more for Spanish-speaking parents and guardians
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ESRB intros new label for loot boxes
"In-Game Purchases (Includes Random Items)" designation created in response to concerns of players, not parents
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ESRB dropping short form ratings for digital games in June
Developers will still be able to get rated at no cost via IARC
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The industry's push for engagement at all costs is ready to backfire as it misunderstands the concern over a controversial mechanic
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ESRB responds to loot box controversy with in-game purchase label
Rating board to add new indicator on physical games when players can spend money from within the game
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Senator calls on ESRB to re-consider loot boxes
New Hampshire Democrat Maggie Hassan says "at minimum" the ratings system should note when games employ the contentious business model
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Loot boxes aren't gambling - ESRB
UPDATE: European ratings board PEGI says it's gambling commissions responsibilities to define loot box rules
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Anti-tobacco group takes games to task
Truth Initiative calls for tobacco use to trigger an automatic M rating from ESRB and for devs to stop featuring it in games kids play
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Why is the Grand Theft Auto CEO also chairman of the ESRB?
Take-Two CEO Strauss Zelnick's role undermines the perceived independence crucial to the US ratings board's legitimacy
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The ESRB: Twenty Years of Sex and Violence
President Patricia Vance on rating board's first two decades, Hot Coffee as a highlight, and the challenges ahead
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ESRB expands mobile app privacy program
Rating board rolls out new seal of approval for mobile offerings that comply with privacy best practices
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Wartune advertising runs afoul of ESRB
Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
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Game retailers most effective at carding minors
FTC secret shopper report says it's still harder for US minors to buy M-rated games than R-rated movies or explicit music
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US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate
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ESRB: We help "protect creative freedom"
Patricia Vance talks about fighting the image of being a "censor" and outlines the benefits of ESRB's new automatic rating tool
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ESRB awareness may be maxed out
Ratings system to continue outreach and education efforts despite plateaued 85% awareness among parents
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ESRB rolls out no-cost ratings for downloadable games
Questionnaire-based assessments of digitally distributed titles also include online privacy descriptors
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Verizon integrates ESRB ratings into Verizon Apps store
The CTIA mobile rating system helps parents choose the right apps
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Apple and Google ignore ESRB ratings
Two largest app stores opt out of US age-rating system
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US parents want universal ratings says study
Current certification system for games and media confusing and inaccurate
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FTC study shows improvement in ESRB enforcement
US secret shopper program reveals 13% of children able to buy M-rated games
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ESRB age ratings to be automated online
New digital questionnaire to help U.S. age rating board with online titles
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ESRB: 5% of games rated M in 2010
US ratings board categorised 1638 titles, 55% rated E for everyone