Phil Elliott
Managing Editor, GamesIndustry.biz

19/09/2008 @ 09:54

Nexon: Coke promotion led to one third of Korea playing our game

A partnership between Nexon and Coca-Cola for the Korean market, in which the online publisher's title KartRider was promoted with cans of Coke, saw around a third of the Korean population, about 16 million people, sign up to play the casual racing title - while at the same time Coke sales also rocketed in the product's most successful Korean marketing campaign ever.

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