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More mature Wii games from SEGA unlikely

Mon 04 Jan 2010 1:20pm GMT / 8:20am EST / 5:20am PST
RetailPublishing

Publisher "stunned" by poor sales of EA's Dead Space title

SEGA is unlikely to follow up MadWorld and House of the Dead: Overkill with further mature Wii titles according to studio director Constantine Hantzopoulos following the poor performance of EA's Dead Space Extraction at retail.

Despite both SEGA titles meeting sales targets, Hantzopoulos indicated in an interview with the 1UP podcast the publisher is sceptical about releasing similar games in future.

"I have to say that it was a space that was open and we took a gamble on it," he said. "We did some research, it said there was an audience out there.

"I won't comment about Nintendo, they did champion The Conduit as a 'this is a Nintendo game.' And, you know, I think they did okay by us. At the end of the day, I just think that you're seeing kids are skewing much younger towards next-gen.

"We put out some pretty decent content. I mean, House of the Dead: Overkill and MadWorld are great Wii games. They're both doing okay and at the end of the day we'll make our numbers - that's good. Conduit's done quite well for us. It's been slow burn. Thatís the other thing you find out about the Wii. It's not necessarily first three weeks like most titles. And DS. It's a longer burn, actually.

"But that begs the question, are we going to do more mature titles for the Wii?" Hantzopoulos continued. "And itís like, probably not. Look at Dead Space. We were stunned. That was my litmus test. Basically, it's like, okay, you got EA, who can put all the marketing muscle behind this, an established franchise that scored quite well on 360 and PS3. They should be able to actually hit this out of the park, right? We get numbers, real numbers aside from NPD, and I'm like, 'Woah'."

According to NPD figures, Dead Space Extraction sold 9000 copies in the US between its release at the end of September and the end of the NPD's reporting period in October.

4 Comments

Jim Webb
Executive Editor/Community Director

2,246 2,228 1.0
Take Dead Space, put it on rails and try to sell it ANY console...and you'll be met with similar sales frustrations.

I find this lack of obvious common sense from Sega rather disturbing.

Posted:4 years ago

#1

Yiannis Koumoutzelis
Founder & Creative Director

360 203 0.6
It's part the rail experience which is not necessarily bad if executed right (i enjoyed so many coin-op on rails games in the past such as house of the dead etc.they are addictive and fast paced) just only the phrase "on rails" opposed to "open world" which is used for such high profile games is by the gamer's ears a bit of a shocker and turn off no matter how many "amazing" "detailed" and "mind blowing" you put after it :) . Especially for those not exposed to the fun of such games. There is a generation gap there.

I think the mature market is there for wii, just needs to be cultivated over time. It never seriously did. Sparse mature titles here and there..
As mentioned all these games sell slow. That means people are very sceptical about them and they buy only on word of mouth. Keep bringing quality mature games i'd say, if you can afford it, and let them slowly sell and build your market.

Pioneers unless they are nintendo usually get a sour deal at first, even nintendo has "heard the music", but they can take it, they're used to it too :) In the end if quality products keep coming gamers will take notice. So far people have in their mind that for mature games they have to turn to their other consoles and that is not easy to change although it definitely can with the right products.

Posted:4 years ago

#2

Feargus Carroll
Executive Producer

6 0 0.0
I agree with Yiannis that Jimmy's response is over simplistic. On rails can work, but it is a harder sell. The challenge to building a 'mature/hardcore/AAA style' market on the Wii is that unless the title is exclusive to the Wii, or offers something very different, gamers will always opt for the XB/PS3 version. So developers must either go exclusive, thus instantly limiting their potential audience, or develop two versions of the game, one targeted specificially for the Wii. Having done this myself, I can assure you this is non-trivial.
The above challenges are not insurmountable, however the current climate of lower sales and risk aversion, reduces the likelyhood of developers or publishers attempting to surmount them.
None of which is intended to denegrate the Wii, but the reasons we all lauded Nintendo - novel console reaching out to a brand new audience with very different games from the traditional console blockbuster - are the same reasons that the traditional blockbuster console game willl find it much harder to succeed.

Posted:4 years ago

#3

Samuel Batista
UI Programmer

2 0 0.0
I'm not sure if you guys actually played the game. I bought it quite a few months after it came out (when it dropped in price). And I didn't wait until the price dropped because it was on-rails, I waited because I heard it was a very short game (and indeed it was). But I played the game, and I wasn't disappointed, not one bit. The game was excellent and it played to the Wii's strengths. I was also pretty amazed at how little it sold, it was a great buy in my opinion.

Posted:4 years ago

#4

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