Microsoft has rolled out a brand-new version of Games for Windows - Live.
Its in-game Marketplace heads the bill, allowing users to both buy and install extra content without exiting games, reports our sister site Eurogamer.
Live accounts, therefore, can also be managed in-game; Microsoft Points can be bought, card details tweaked, Gamertags changed and codes redeemed.
Microsoft has also taken the opportunity to add some anti-piracy measures to Games for Windows - Live, the first of which is server-side authentication, which links Gamertags to game licences so a PC game can be installed anywhere the Gamertag goes. It's a feature which won't affect offline play, according to Microsoft.
The other measure is zero-day piracy protection, which has Games for Windows - Live preventing games being played before actual release.
Full details of the update, and the option to download it, can be found now on the official website.