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Future to launch FirstPlay on PSN on April 8

By Kath Brice

Tue 30 Mar 2010 11:13am GMT / 7:13am EDT / 4:13am PDT

Media company partners with Square Enix for first episode of interactive show

Future Publishing is to launch its new interactive PlayStation Network show FirstPlay on April 8, with the first episode featuring exclusive content from Square Enix.

The weekly downloadable show, which has been developed in conjunction with Sony and the Official PlayStation magazine, will cost users 99p per episode, or £8.99 for a quarterly subscription.

Developed as a "new way of reaching out to committed gamers", FirstPlay promises high definition video reviews, as well as exclusive download content.

Each episode will also feature six premium HD video pre-roll adverts, of up to 30 seconds each, which become skippable once users have viewed them all.

For the launch episode, Future has partnered with Square Enix to offer an exclusive in-game item for Just Cause 2. Interactive adverts will transfer gamers to the downloadable Just Cause 2 demo, and to the official Final Fantasy XIII website.

"FirstPlay offers an innovative way of communicating directly with committed PS3 gamers, and we are excited to be a launch partner," said Jon Brooke, UK marketing director of Square Enix Europe.

"FirstPlay allows us to showcase our new releases in their natural environment in high definition – and it's really easy for gamers to download a playable demo of Just Cause 2, or find out more about Final Fantasy XII. We look forward to seeing the service develop."

"There’s a fantastic buzz about FirstPlay amongst the industry and the gaming community who want to experience our new service for themselves," added FirstPlay publisher, Richard Keith.

"The aim is to make each weekly FirstPlay episode an unmissable event for PlayStation 3 owners, and we're working on some exciting plans with many of the industry's biggest names to make this happen."

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Robin Segitz

11 0 0.0
So, is this UK only, or will the rest of Europe get this too? I don't mind English only content, as I play my games in English too (the german dubs mostly suck anyways).

Posted:6 years ago


Katherine Brice Deputy Editor,

9 0 0.0
Robin - it's launching in the UK, then other PAL territories and some other European countries later on. But they haven't said which ones yet.

Posted:6 years ago


Stace Harman Freelance Writer

10 0 0.0
So no free 'pilot' to give potential subscribers an idea of the format & content and then £36 per year + initially un-skippable adverts? In addition to being open to whole-episode advertorials. Conceptually interesting but feels like somebody, somewhere is missing a trick.

Posted:6 years ago


Simon Smith Business Development Manager, Head First Communications

4 0 0.0
@Stace Harman - no free 'pilot' is not so crazy when people spend 59p+ on throwaway iPhone Apps all the time. 99p sounds like a good price point, though this does depend on the quality of the content of course. I'm interested to see how they'll fill such a media-rich mag every week. I am looking forward to it and its nice to see something different being attempted.

Posted:6 years ago


Ben Furneaux Designer, Turbulenz Limited

116 55 0.5
I'm not sure I'm happy about paying for an interactive advert and 'virtual' weapon.

Posted:6 years ago


Michael Vandendriessche Studying Computer Science, K.U. Leuven

90 13 0.1
It's interesting. Even though 99p is not much, it's still a payment. I don't know about other people, but i'm not rapidly inclined to pay, especially not if it's some kind of advertisement but in HD. For some links to other pages and reviews, which there are many free alternatives for, I don't really feel to pay. Oh well, I'm happy it's there and it's just 99p so I shouldn't be complaining.

Posted:6 years ago


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