Nintendo of America's president, Reggie Fils-Aime, has revealed that each Wii in the US only ever sits on a retail shelf for about an hour before being bought.
Talking with Wired magazine, Fils-Aime spoke about the company's strategy and lamented the US stock shortages that have left many consumers unable to find and buy a Wii.
"We are passionately upset about the lack of product relative to demand," Fils-Aime explained to the magazine.
He went on to complain that it is Nintendo in Japan that decides on the production numbers and that Nintendo of America does its best to remind its parent company of missed opportunities. However, Fils-Aime reiterated the point that the US received 40 per cent of all the 1.8 million Wii consoles produced each month.