AOL launches casual gaming site

AOL and Kikizo have launched a joint consumer focused casual gaming website, FlyTrapGames.com.

The site aims to cover the full gamut of the genre, including free-to-play, browser-based and mobile titles.

"We saw a gap in the market for an unbiased, editorially-led site about casual gaming," commented Sean O'Connell, AOL Europe's director of games.

"This is an opportunity for AOL to create a completely new community, which will offer a compelling vehicle for advertising partners to reach an engaged, niche audience.

"While there are hundreds of sites out there where you can play free online games, FlyTrapGames gives gamers a unique curated guide to this world. We aim to highlight the best online games in the world at any given moment."