360 price cuts not a reaction to flagging sales - Ballmer

The recent round of price cuts for the Xbox 360 is not a reaction to slowing sales for the home console, according to Microsoft's Steve Ballmer.

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Most popular stories
  1. Riccitiello: Hardware price cuts came "too late"
  2. MacDonald: Motion control will present challenge for Sony and MS
  3. Gearbox: Developers can take risks with DLC
  4. Unity inks three-year LEGO deal
  5. Bungie saddened by Xbox Live switch off
Recent comments
Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz has become an essential part of my morning routine, its global viewpoint is a perfect bellwether for industry news, trends and events. There's nothing quite like a coffee and an exclusive scoop.
— Harold Ryan
GamesIndustry.biz is a proud supporter of GamesAid. Hosted by dx.net