Sections

Oculus Rift gets $200/100 temporary price cut

Facebook fights back against HTC Vive and VR fatigue

Oculus is trying to offset the slowdown in VR hype with a major hardware price cut.

The Rift headset, along with the touch controllers and a selection of titles, will now cost $399/399. Oculus says this is a limited time offer for the summer, although as we've seen with Xbox One and PS4, temporary hardware price cuts tend to become the consumer cost expectation going forward.

The move is part of the 'Summer of Rift' promotional activity, which will also feature a number of game announcements ahead of the fourth Oculus Connect event in San Jose in October.

It's not just hardware that will be cut in price, throughout the month the company will also be slashing up to 60% off the price of software, and are also compiling special bundles for consumers to purchase.

Since its launch last March, Oculus has found itself fending off fierce competition from HTC Vive, plus contending with a major lawsuit against Zenimax and the departure of its founder Palmer Luckey. SuperData estimated in May that HTC Vive would out-sell Oculus by 200,000 units by the end of the year.

Both SuperData and IHS expect Samsung's smartphone Gear VR to be the dominant headset this year.

Related stories

Nintendo Switch sales hit 1.5m in Japan in 26 weeks

PS4 hit the same milestone in 69 weeks

By Christopher Dring

Xbox One's second bid for the core gamer

Microsoft on the strategy behind Xbox One X, the lack of exclusives and why cross-platform play is so important

By Christopher Dring

Latest comments (2)

Klaus Preisinger Freelance Writing 2 months ago
Saw a German promotion which will last until late August. Rift + Touch + 7 games for 449 (i.e. discounted by 250). 36% overnight discount for six weeks and then what? Sell it at 700 again.
0Sign inorRegisterto rate and reply
Christopher Dring Publisher, GamesIndustry.biz2 months ago
Yeah... the problem with temporary promotions is that becomes the new expectation amongst consumers
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.