Google Play opens up Early Access

Developers can now nominate their games to be included in early funding program

Google Play is expanding its Early Access initiative. The Android storefront today announced that in the program's first month and change of availability, the participating games and apps were downloaded more than 1 million times.

In order to build on that start, Google is changing the way programs find their way into Early Access. While the initial round of 29 apps was selected specifically by Google, the company has opened up an application process whereby developers can nominate their offerings for inclusion by filling out an online form.

"We are looking for new apps and games (not updates to existing ones) that are testing new ideas, user interaction flows, business ideas etc.," the form states.

Google's Early Access form also asks developers for open beta and production release dates, platform release order, and whether or not their beta will be tested globally.

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