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Oculus rewarding dev kit backers with free Kickstarter Edition Rift

By James Brightman

Oculus rewarding dev kit backers with free Kickstarter Edition Rift

Tue 05 Jan 2016 4:47pm GMT / 11:47am EST / 8:47am PST
Crowd FundingVirtual Reality

Oculus thanking its early supporters with free VR headset

CastAR isn't the only company giving back to its fans, as Oculus today made an announcement to reward its earliest supporters. On its Kickstarter page (Oculus first launched a campaign back in August 2012), Oculus announced that it's giving out a free Kickstarter Edition Oculus Rift to all its backers who pledged for a Rift development kit. Just like Rift pre-order purchasers, these folks will also receive the bundled copies of of Lucky's Tale and EVE: Valkyrie.

"You were there at the beginning of our journey -- we couldn't have done it without you. Today marks a new chapter," said the Oculus team.

The dev kits backers will soon receive a survey, and in order to receive the free Kickstarter Edition Rift they simply have to fill out the survey before February 1, 2016. Backers need to provide a shipping address that is located in one of the 20 countries Rift is launching in, but Oculus also promised that for those who don't live in one of those 20 countries, "we're working on an alternative, and you can let us know your preference in the form."

Rift pre-orders will officially open tomorrow at 8AM Pacific time. It's likely we'll finally find out about the retail price and date at that time as well. Stay tuned.

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5 Comments

Julian Williams Founder, WIZDISH Ltd.

157 185 1.2
A superb gesture and look how well it was received
https://twitter.com/PalmerLuckey/status/684395058070601728

Edited 1 times. Last edit by Julian Williams on 6th January 2016 11:38am

Posted:6 months ago

#1

Klaus Preisinger Freelance Writing

1,464 1,828 1.2
What is the cost of one OR for the manufacturer? $200? $300? How many ORs are we talking here? The 9522 listed on kickstarter? Only 6955 of them were in a tier which received an OR. This is great news for the people getting one and as far as ad/image campaigns with instant global coverage go, it is rather cheap. Total cost around $2 million maybe? Certainly cheaper than a superbowl ad and completely immune from negative backlash. This is the social media advertising master class of 2016.

Posted:6 months ago

#2

Aleksi Ranta Product Manager - Hardware

375 270 0.7
@Klaus I slightly beg to differ. As far as advertising goes the main audience for this "if backed, you get a retail version for free" are the people already sold on the idea of Oculus = VR. For the rest of the folks out there who still have to fork out the 600USD this gesture will not make much a difference....as far as advertising goes. A goodwill gesture yes, but id argue that not much more.

Posted:6 months ago

#3

Craig Page El Presidente, Awesome Enterprises

501 341 0.7
You could also look it as $2,000,000 to get rid of some negative PR, for anyone still upset that Facebook bought them.

Posted:6 months ago

#4

Julian Williams Founder, WIZDISH Ltd.

157 185 1.2
@Aleksi, you may be right but Oculus' core supporters are the type to show their friends, relatives, workmates etc. They've now got 10,000 free ultra-enthusiastic sales reps.

Edited 1 times. Last edit by Julian Williams on 6th January 2016 10:38pm

Posted:6 months ago

#5

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