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PewDiePie draws $4 million annually

By Brendan Sinclair

PewDiePie draws $4 million annually

Tue 17 Jun 2014 3:43pm GMT / 11:43am EDT / 8:43am PDT

Advertisers pay big bucks to access YouTube gamer's audience of 27 million subscribers

Playing video games can be a more lucrative endeavor than making them. According to the Wall Street Journal, Felix Kjellberg (better known as YouTube sensation PewDiePie) commands $4 million in ad sales a year, thanks to a devoted fan base of 27 million subscribers on the video sharing service.

PewDiePie is the most prominent personality at Maker Studios, an online content producer that sold to The Walt Disney Company earlier this year for $500 million, with another $450 million possible if it meets performance thresholds. Kjellberg is aware how much influence that audience gives him in the industry, and told the paper he finds the situation both cool and scary. Some developers have attributed success to his videos, while others are creating their games specifically to appeal to the new generation of YouTube content producers and their audiences.

Despite the increased popularity of the format, Kjellberg still gets by with modest production values, churning out videos in quick succession, and usually editing them himself.

"Unlike many professionally produced shows, I think I've established a much closer contact with my viewers, breaking the wall between the viewer and what's behind the screen," he said. "What I and other YouTubers do is a very different thing, it's almost like hanging around and watching your pal play games. My fans care in a different way about what they are watching."

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Darren Adams Managing Director, ChaosTrend

510 1,209 2.4
Popular Comment
Respect to PewDie for making it work to the annual tune of 4mil a year, but Jesus Christ his voice could strip paint from walls!! :D

Posted:2 years ago


Tim Carter Designer - Writer - Producer

640 370 0.6
Too bad his commentary is total garbage.

I think, sooner or later, as the community matures, they'll want something with depth. I mean any depth at all.

Posted:2 years ago


Darren Adams Managing Director, ChaosTrend

510 1,209 2.4
I prefer to go more Cynical Brit than PewDie, but I have seen how much love the guy gets and it boggles the mind. Guess I am just getting old..

Posted:2 years ago


Ryan Locke Lecturer in Media Design, University of Abertay Dundee

63 16 0.3
I am dumbfounded! How impressive....but I don't think I 'get' it. Fair play to him.

Posted:2 years ago


Alfonso Sexto Lead Tester, Ubisoft Germany

1,166 1,297 1.1
Good for him. I find him entertaining in general.

Edited 1 times. Last edit by Alfonso Sexto on 18th June 2014 8:53am

Posted:2 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
When you think that he has 27M+ subscribers, if even a third of these are actively viewing, he is about matching the UK's most popular radio show (the Chris Evens Radio 2 morning show), so it's not surprising that he is raking it in.

Posted:2 years ago


Julian Beck HR Consultant

39 45 1.2
I like to watch the Cynical Brit, he's great.

Never understood what's funny about the commentary of PewDiePie. Watched once a video of him for some minutes and found it just annoying :)

Posted:2 years ago


Barrie Tingle Live Producer, Maxis

472 348 0.7
I've never heard of this guy, feel like I'm missing out :)

Cynical Brit and frankieonpcin1080p are my usual go to channels.

Posted:2 years ago


Eric Leisy VR Production Designer, Nike

119 127 1.1
Popular Comment
It's things like this that remind us all of the fact that we're... yes, in fact, getting old and becoming less relevant by the minute. :) Sigh. No one I know personally has ever heard of this guy, so my guess is that he is not appealing to the age bracket of 30 and up-yearolds.

Posted:2 years ago


Chris Thornett Editor at Future Publishing

9 10 1.1
Can't say I know what the appeal is for all his viewers as I'm way too old to even pretend to know, but I tend to watch his channel because he's a funny and likable guy.

Posted:2 years ago


Christopher Ingram Editor-at-Large, Digitally Downloaded

52 45 0.9
Funny, I've never heard of the guy.

Posted:2 years ago


Shane Sweeney Academic

505 603 1.2
Young children watch him heaps. But he is by far not the only "YouTube Celebrity" that mystifies most adults.

Google "Fred" and yes the YouTube celebrity will be the first thing to popup. One could argue he is the most watched person on the Internet.

Posted:2 years ago


Scott Reismanis Founder, CEO, DBolical

6 4 0.7
As the creator of IndieDB (a indie game site streamers / youtubers like pewdiepie frequently search to unearth indie gems), it is amazing the influence / reach people like him have today. When pewdiepie features your game in one of his streams and links, nothing comes close to matching the influx of visitors. It is on-par and even exceeding that of Reddit.

Posted:2 years ago


Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

490 219 0.4
A lot of advertising companies are very bad at targeting. PewDiePie should be targeting youngsters and teeny boppers, but a quick check on an untracked browser through tor still brings up alcoholic product adverts...

Posted:2 years ago


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