Sections

Nintendo to launch YouTube affiliate program

Wii U maker to share advertising revenues with video content creators

Nintendo is moving to a less adversarial stance toward YouTube content creators making videos of their games. The company today confirmed plans for a new affiliate program that would see Nintendo and YouTube video creators split the revenues from clips featuring its games.

"Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances," the company said in a statement. "Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future."

Just over a year ago, Nintendo targeted YouTube video creators making money off videos featuring its titles, filing "content ID" claims against them. Those claims gave the Mario maker control over the revenue from those clips, which was split with YouTube, but not the user who created and uploaded it in the first place. At the time, affected video creator Zach Scott called the policy "backwards," saying it discouraged video makers from effectively marketing Nintendo's products for them.

"Since I started my gaming channel, I've played a lot of games. I love Nintendo, so I've included their games in my line-up," Scott said at the time. "But until their claims are straightened out, I won't be playing their games. I won't because it jeopardizes my channel's copyright standing and the livelihood of all LPers."

Related stories

Nintendo disappointed by Super Mario Run revenues

However, company says it still prefers pay-once model to free-to-play formulas like the one used in Fire Emblem Heroes

By Brendan Sinclair

Nintendo Switch's path ahead is still unclear

From unwarranted gloom to wild optimism; Nintendo inspires strangely strong emotions in the industry, but we could all do with a dose of balance

By Rob Fahey

Latest comments (3)

Matthew Hardy Studying Multimedia/Game Design, ITT Technical Institute2 years ago
Nintendo continuing to get in its own way.
0Sign inorRegisterto rate and reply
Jim Burns Research Asisstant 2 years ago
This is good news. Nintendo is completely within the right to protect its content. FYI, Nintendo is in the majority here with profit sharing.
3Sign inorRegisterto rate and reply
Mohammed Alsadoon Staff Writer, Gaming Bus2 years ago
I'm sorry LPers but playing videogames and commenting over them should not be a well paying job.
2Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.