Sections

Xbox One expected to sell 100k in China - report

Launch set for July, details of Microsoft's joint venture with BesTV emerge

The Xbox One is expected to sell 100,000 units in China, where it is scheduled to launch in July.

That forecast was revealed by BesTV, the Chinese media company that Microsoft has partnered with to tackle the country's emerging console market.

In a recent earnings call - as reported by QQ Games - BesTV detailed their joint venture, stating that Microsoft would be in charge of appointing the new company's CEO, and that it would produce a variety of content specifically for the Chinese market

BesTV also suggested that Xbox One games will cheaper in China than in more established markets - comparatively, at least. A new Xbox One game will retail for around 300 RMB - equivalent to $48 - but the joint venture would create content for a variety of business models.

The Chinese government announced plans to relax its decade-long console ban in September last year. So far, Microsoft has been more aggressive than both Sony and Nintendo in its plans for the new market.

Thanks Games in Asia.

Related stories

Microsoft calls it quits on Windows Phone hardware and features

After years of largely fruitless effort, Joe Belfiore confirms what many had long assumed

By Matthew Handrahan

Steam, Samsung and Halo all coming to Windows Mixed Reality

SteamVR preview now available to developers, Samsung Odyssey headset announced, and Halo Recruit VR experience will launch on October 17

By Matthew Handrahan

Latest comments (1)

Alfonso Sexto Lead Tester, Ubisoft Germany3 years ago
100k in a country with 1,364,060,000 inhabitants? isn't it a bit low?
1Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.