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Call of Duty: Ghosts sales pass $1 billion worldwide

Call of Duty: Ghosts sales pass $1 billion worldwide

Wed 06 Nov 2013 1:15pm GMT / 8:15am EST / 5:15am PST
Business

Activision expects Ghosts to be most successful next-gen launch "by a wide margin"

Activision has sold-in $1 billion of Call of Duty: Ghosts to retail worldwide for its first day of release.

That's according to the publisher, which also highlights the game's number one ranking on Xbox Live, and the most pre-ordered release at US retailer GameStop.

Activision claims over 15,000 stores opened at midnight on Monday to sell the game across the globe, although it stopped short of revealing unit figures.

"Ghosts is an amazing game which ushers in the next generation of Call of Duty," commented Eric Hirshberg, CEO of Activision Publishing.

"This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin. In fact, according to GameStop, Call of Duty: Ghosts is their most pre-reserved next gen title."

16 Comments

Graham Simpson
Tea boy

219 7 0.0
Long Live CoD! Enjoying Ghosts and Riley the dog is brilliant. It's become an annual treat since I don't get much time to game anymore.

Posted:10 months ago

#1

Thomas Dolby
Project Manager / Lead Programmer

334 283 0.8
Business as usual for the boys at Activision, congratulations on another successful release.

Posted:10 months ago

#2
If this made $1 billion in a day, does that knock GTA V from its place on the podium? Or are the exorbitantly priced special editions to thank/blame, leaving them with less units sold, but higher returns?

Posted:10 months ago

#3

Pete Thompson
Owner / Admin

174 99 0.6
As Graham said above, It's become an annual treat for me as well...

Loving CoD Ghosts campaign and online at the moment, it's not too bad on X360 graphics wise, but I am looking forward to playing through again on Xbox ONE.. Call of Duty as a franchise seem to put a bit more effort into single player than DICE do with their Battlefield titles, and for me as a gamer I like to see a good campaign, and Ghost's campaign is a lot more engaging & exciting than the 4 hour long effort that shipped with Battlefield 4 and I honestly wish that DICE would bring back Marlowe, Preston & Haggard from Bad Company to give Battlefield single player a much needed boost, either that or bring MoH back (again) and make it a decent single player experience only and leave Battlefield as massive online multiplayer..

Well done CoD on $1billion in a day.. :)

Posted:10 months ago

#4

Joćo Namorado
Project Manager

51 16 0.3
@Michael

If I'm reading it right, Ghosts made in one day $1 billion in games shipped to retailers. GTA V made in 3 days $1 billion in games sold to consumers. I guess it will go down to how fast Ghosts flies off the store shelves.

Posted:10 months ago

#5

Nicholas Pantazis
Senior Editor

1,019 1,467 1.4
Popular Comment
To clarify what's happening here, Activision is both contrasting sold into retail against sold to consumers (GTAV's record) while also pulling an extra dirty little trick - they have already shipped next gen versions to retailers. They are literally telling you sales numbers for games that aren't available to purchase.

Now, at the end of the day this is still $1 billion for Activision. They sold these units. They have been paid for these units. It's a big number and congrats to them, but don't mistake what this is. This is not an approach on GTAV's record.

Posted:10 months ago

#6

Isaiah Taylor
Writer/Photographer

25 0 0.0
I know Activision PR is e-mailing every journo and outlet with this "sold-in" statistic, maybe it's a reaction to the recent negative press. Which is a little weird, considering I could see Ghost selling a billion ... eventually.

Posted:10 months ago

#7

Andreas Gschwari
Senior Games Designer

558 607 1.1
It's not weird at all. Every outlet is picking up the story, like good little soldiers, the consumers read "wow they are selling that many - i better jump on the bandwagon" - thus the units sold to retail actually will sell to customers.

It's very clever PR and spin - brilliantly executed by Activision.

Posted:10 months ago

#8

Jake Stefanov
Game Producer

11 1 0.1
They will be milking the consumers as long as there is interest in this franchise. It has become a soap opera long time ago for me personally but the consumer is king ;)

Posted:10 months ago

#9

Chris Wray
Freelance

8 10 1.3
I find this disheartening for two major reasons. The first reason is simply the misleading pr. These aren't copies bought by the consumer but some may be tricked into believing so which could lead them into buying it, thinking sales is representative of quality.

The second reason is purely about the quality, or lack thereof. I haven't been a fan of CoD since MW/4 but I have still played them. I jumped into Black Ops, Modern Warfare 3 and Black Ops 2 months after release. Much to my surprise, Black Ops 2 bought a lot of goodwill from me with a drastic improvement in quality throughout. Infinity Ward have squandered that and I personally believe that Treyarch will suffer as a result. Their next Call of Duty may drop in sales figures due to some not seeing the true progression from BO2 and instead thinking of Ghosts, the game that has decided to champion regression by ignoring and scrapping all good advancements made by Treyarch.

I doubt this was as eloquent as I'd like it to be. Posting on my phone, on the train, and i can only see the last few lines i've wrote.

Posted:10 months ago

#10

Spencer Franklin
Concept Artist

93 124 1.3
Guess we'll all see when the actual SALES figures do get presented... I hate PR and the spin they do, it's why I left that business a long time ago.

Posted:10 months ago

#11

Paul Jace
Merchandiser

920 1,370 1.5
So l guess this series isn't in decline after all. Oh well, better luck next year naysayers.

Posted:10 months ago

#12

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Shipping a gazillion copies to retail isnt the same as having consumers buy the game. Im curiouse to see how long it will take for those games to fly of retail shelves in relation to past COD games and GTAV.

Honestly I didnt see any retail craze that there was with previouse COD games or GTAV. Call of duty ghosts release was kind of mum, at least in the stores around here. So when I saw one billion sold in 24 hours, i was very suprised.

Now when GTAV came out, THAT was crazy. At least when you talk about sales, the sales that count are the ones that get into consumers hands. Right now these copies shipped and sold to retail shelves arent really in consumers hands yet.

At least Im assuming, I can be wrong and its ok to correct me. I really dont know how many copies have been sold to consumers hands yet. However I find the marketing and PR, misleading because of this.

Edited 2 times. Last edit by Rick Lopez on 7th November 2013 3:17pm

Posted:10 months ago

#13

Adam Campbell
Associate Producer

1,165 948 0.8
Do shipped figures to retailers really not count?

After all, the retailers are the direct customer after the game is printed so this is money and sales the publisher has made.

Posted:10 months ago

#14

Shawn Clapper
Programmer

32 57 1.8
Yes they count, but I do not think they are representative of the popularity of the game.

Posted:10 months ago

#15

Adam Campbell
Associate Producer

1,165 948 0.8
@Shawn

That itself makes for a different discussion then.

Posted:10 months ago

#16

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