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EA splits from Tiger Woods

EA splits from Tiger Woods

Mon 28 Oct 2013 9:57pm GMT / 5:57pm EDT / 2:57pm PDT
GamesPublishingMarketing

Publisher cites "mutual decision" to end deal with pro golfer; PGA Tour to continue on mobile and next-gen

Electronic Arts is parting ways with one of its most recognized celebrity partners. In a post on the company's website today, it revealed that Tiger Woods would no longer be featured in its PGA Tour golf series.

"EA Sports and Tiger Woods have also made a mutual decision to end our partnership, which includes Tiger's named PGA Tour golf game," EA said. "We've always been big fans of Tiger and we wish him continued success in all his future endeavors."

Despite losing its most recognizable face, the PGA Tour series will continue. EA said its partnership with the PGA Tour "remains strong," and it is currently preparing a new entry for mobile platforms and next-generation consoles.

EA's collaboration with Woods began in 1998 with the release of Tiger Woods 99 PGA Tour Golf. Electronic Arts was among the numerous corporate partners of Tiger Woods who stood by the golfer after he admitted to a series of marital "transgressions" in 2009. However, the publisher began featuring Woods with other golfers on the box art, or as it did for the 2012 edition of the game, focusing almost entirely on the presence of The Masters golf course.

8 Comments

Kenneth Bruton
Producer

38 8 0.2
Tiger Woods hopefully still gets royalties from other sponsors. Unless he squandered his money...

Posted:9 months ago

#1

Doug McFarlane
Co-Owner

38 33 0.9
No problem EA, just use the next most famous golfer . . . um, no name comes to mind, but I don't follow sports! Gretzky? If Tiger was an actor or musician, his rep would have went up.

Posted:9 months ago

#2

Andrew Goodchild
Studying development

1,227 388 0.3
To be fair, this isn't because of the whole sex addict thing, EA said back then that a continued partnership would rely on his ability to win. A quick look on Wikipedia suggests he last won a major in 2008, and a PGA championship in 2007, so there really isn't much reason for the endorsement now.

Posted:9 months ago

#3

Richard Browne
EVP Gaming and Interactive

90 87 1.0
Um . http://www.cbssports.com/golf/eye-on-golf/23714745/tiger-woods-wins-2013-money-title

Tigers actually getting back to his best, but that said he's not the draw he once was so I'm sure EA feels just going back to PGA rather than paying two fees makes fiscal sense.

Posted:9 months ago

#4

Adam Campbell
Associate Producer

1,136 914 0.8
I doubt they need him to sell golf games, assuming the market has an appetite for them.

Posted:9 months ago

#5

Rick Lopez
Illustrator, Graphic Designer

1,269 941 0.7
I prefer a generic titled well made golf game not linked to some sports celebrity to sell the game. Seeing tiger woods on the cover actually puts me off. Im more likely to pick up HotShots Golf, than a Tiger Woods game.

Posted:9 months ago

#6

Greg Wilcox
Creator, Destroy All Fanboys!

2,132 1,039 0.5
@Rick: So, no copies of CyberTiger in the Lopez home, huh? ;^P

Posted:9 months ago

#7

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