Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

Disney Infinity sees 1 million toy box downloads in 2 weeks

By Rachel Weber

Disney Infinity sees 1 million toy box downloads in 2 weeks

Fri 18 Oct 2013 8:38am GMT / 4:38am EDT / 1:38am PDT

"We are completely blown away by the teens and adults that are into the platform"

Disney Infinity players have shown their appetite for user created content, downloading a massive amount of in-game toy boxes after a recent promotion.

Executive producer John Vignocchi told Polygon that after a recent content creation competition for players, gamers downloaded over a million user created free toy boxes in two weeks.

"Our data shows that the players who are engaging in user-generated content are ten times more likely to continue to play Infinity than those who don't. It's wild when you look at the data and you can see that direct correlation."

"The primary demographic is kids, but we are completely blown away by the teens and adults that are into the platform and are part of the community."

Disney Infinity was released in August and mixes physical toys and open world creation. In its first two weeks on sale in the US it sold 294,000 copies.

From Recommendations by Taboola


Barrie Tingle Live Producer, Maxis

472 348 0.7
I have to say, I bought this game for my daughter. In the end I found myself buying all the figures (even bought the D23 Mickey Mouse character for a premium price) and power discs for when I wanted to play.

My daughter is into the Toy Box and riding horses around in the Lone Ranger world where as I found I became completionist on the Play Sets. Now if only they would release the characters and play sets quicker and include Classic Disney characters.

Posted:3 years ago


Thomas Dolby Project Manager / Lead Programmer, Ai Solve

371 354 1.0
It's yet again proof that if you create a good game and give tools to the community, it can do wonders for your game. You only have to look at examples like Half Life 1/2, Minecraft and the earlier Battlefield games to see what user created content can do for lifespan and engagement. In some games like the Total War series and the Elder Scrolls games it proves to be a sort of safety net, with the community of those games being able to tweak, customise and fix things as they see fit.

Posted:3 years ago


Login or register to post

Take part in the GamesIndustry community

Register now