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Retail

Wii U sales tripled in September

Wii U sales tripled in September

Thu 17 Oct 2013 9:32pm GMT / 5:32pm EDT / 2:32pm PDT
RetailHardware

Nintendo sees 200% increase over August hardware sales in wake of price cut for Deluxe Set

Grand Theft Auto V may be the focus of the NPD Group's September software charts when they release later today, but Nintendo wanted some credit for its performance on the hardware side of things. The company today touted last month's performances from both the Wii U and the 3DS.

Starting with the Wii U, Nintendo said the system's sales jumped more than 200 percent month-over-month, thanks in large part to a price cut. Late in August, Nintendo announced that it would be dropping the price of the Wii U Deluxe Set by $50 to match the price of the Basic Set, which did not get a price cut. Additionally, Nintendo launched a limited edition Wii U bundle that included a downloadable copy of The Legend of Zelda: The Wind Waker HD at the $299 price point.

As for the 3DS, the system continued its streak of strong months, topping the hardware sales chart for the fifth consecutive month. Nintendo looks to build on that this month, with the company having just launched the cheaper Nintendo 2DS alongside Pokemon X and Y.

15 Comments

Alex Bunch Proof Reader, ZiCorp Studios

94 106 1.1
From 5 sales a month to 10? Nurse I need the smelling salts!

Posted:A year ago

#1

Jonathan Clauson Editor

2 1 0.5
While I am glad to see the Wii U and Nintendo making some right moves (Indiecade for example), I can't get past too little, too late.

Posted:A year ago

#2

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
Popular Comment
@ Alex It was running about 30-45K ish a month in North America, and more specific data coming out reports the total at 91K, which is around what the 360 has been doing on an average month. That said, with GTAV the Xbox 360 likely was quite a bit higher this month. Still, it's considerably decent sales, if Nintendo can maintain that sales level.

@ Jonathan That's possible, but gaming isn't a zero sum game. People don't write off consoles forever because of a weak first year, or the PS3 wouldn't still exist today, and certainly not with this level of success. Most of the Wii U's biggest software is ahead of it with Mario 3D Land, Mario Kart, Super Smash Bros, and Donkey Kong Country all over the next year at least, plus an original Zelda game in development. It won't sell Wii numbers, or even PS360 numbers, but it will probably do well enough for Nintendo at the end of the day. They'll make a profit, probably sell around N64 sales, and they'll work on whatever is next.

Meanwhile, the 3DS is very possibly the best selling platform of the "next generation." I would be surprised of the PS4 or Xbox One catch it.

Edited 1 times. Last edit by Nicholas Pantazis on 17th October 2013 11:23pm

Posted:A year ago

#3
I hope we see a truthful evaluation of the Wii-u impact on market, rather that marketing spin!

Posted:A year ago

#4

Alex Bunch Proof Reader, ZiCorp Studios

94 106 1.1
@Nicholas I was being facetious however if it's now doing what a console 7 years into it's life cycle is doing then that's worrying. It has absolutely nothing going for it apart from Nintendo's first party games which are the same old names time & time again in similar & similar retreads.
At least the Wii had the motion controller gimmick to entice the unwary, the WiiU doesn't even have that.
The 3DS is doing remarkably well however in Japan it is now considers a 'kids console' and most of their gaming is on smartphones.

Posted:A year ago

#5

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
Popular Comment
@ Alex Of course Nintendo would love to be doing better than 90K, but I think everyone can agree at this point the Wii U will not be doing the kind of long-term numbers the 360 and PS3 did. That doesn't make it a complete failure. It's silly to define success in absolutes.

Also, believe it or not your opinion of software is not an absolute statement of its quality or even its variety. No company has had a larger effect on the console industry than Nintendo, and the Wii series of motion games are still shaping new console developments today. There is a reason Kinect forced on all Xbox One owners and a Light Bar is built into the DualShock 4 for motion sensing. Claiming Nintendo makes nothing but "retreads" is a narrow-minded view based on your own tastes in games, and ignoring anything that you aren't interested in.

The 3DS is certainly not a "kid's console." People who define maturity by sex and violence (i.e. the immature) may believe that, but the 3DS both serves and sells to a variety of age and skill levels. It's also the best selling system in the US, Japan, and worldwide, so trying to downlplay its worldwide appeal is pretty ridiculous.

Posted:A year ago

#6
If not a complete failure, what is it? Only slighly pregnant?

Posted:A year ago

#7

Adam Campbell Associate Producer, Miniclip Ltd

1,183 973 0.8
And people said a price cut would have no effect. This plus a better games lineup can only be positive.

Posted:A year ago

#8

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
Popular Comment
Great comments, Nicholas, and thank you for providing some solid numbers to put this percentage increase into perspective.

Important to remember that Nintendo also do the majority of their business in the final three months of the calendar year, or the third quarter of their financial year. If 3DS is the top selling console again without any major release in September, and against the backdrop of a record breaking GTA launch on Xbox and PlayStation, it's safe to say the system has this crucial quarter tied up. 2DS lowers the entry barrier, Pokemon is off to a strong start (4 million in two days globally), and key franchises like Zelda and Professor Layton are also hitting in November.

The Wii U increase, while not impressive in raw number terms, bodes well for Nintendo going into the next three months. Seasonal lifts and software pushes do wonders for Nintendo consoles, even the GameCube had some seriously impressive Christmas quarters on the back of price cuts and major software launches. The combined effect of Zelda and Mario releases, the lower price point, plus the usual seasonal lifts should see Nintendo do some good business globally and finally generate some momentum for Wii U. The trick will be ensuring that titles like Donkey Kong, Mario Kart and Smash Brothers follow at timely intervals, rather than being spread through-out the entirety of 2014. Nintendo need to work on providing software on a regular basis for the sake of their long-term future, not just for the immediate health of Wii U.

Posted:A year ago

#9

Tom Keresztes Programmer

683 335 0.5
Of course Nintendo would love to be doing better than 90K, but I think everyone can agree at this point the Wii U will not be doing the kind of long-term numbers the 360 and PS3 did. That doesn't make it a complete failure. It's silly to define success in absolutes.
The question should be: Is it making money or not?

Posted:A year ago

#10
It was sold at a lose, part due to the bizarre claim the hardware was cutting edge, partly due to the over priced marketing / dev spend on the system controller. Now after the fact Nintendo JP questions what they got for this spend!

Anyone want to bet still on a Wii-u redesign and possible AR interface for 2015?... what can they cal it... oh, how about the Climb Mount Fugi!

Edited 3 times. Last edit by kevin williams on 18th October 2013 9:04pm

Posted:A year ago

#11

Nick Parker Consultant

288 158 0.5
@ Daniel the final quarter does usually favour the Nintendo stable but this year a lot of cash will be sucked out of the market by PS4 and Xbox One. I agree that the wallets have different demographics as Nintendo enjoys the holiday season thanks to gift purchases and the new generation will be high disposable income early adopters, but the four/five million plus combined global sales of the HD consoles will impact Nintendo.

Posted:A year ago

#12

Alex Barnfield Engineer, Vitei Inc

12 4 0.3
The 3DS is doing remarkably well however in Japan it is now considers a 'kids console' and most of their gaming is on smartphones.
What makes you say that?

Edited 1 times. Last edit by Alex Barnfield on 22nd October 2013 9:58am

Posted:A year ago

#13

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
@ Nick

Sorry, only just seen your reply. At this point I'm not sure that's true. I'd hypothesise that the first few million adopters for PS4 and Xbox One will buy the system come hell or high water, and won't be consumers who have been swayed away from Nintendo's offerings, just as 3 million people bought a Wii U globally last December despite a plethora of issues and uncertainties. I'm completely agreed that there's only a limited amount of money that will be spent on videogames this Christmas, but I think Nintendo have to be more worried about consumers seeing 3DS, Xbox 360 and PS3 as more valuable purchases than a Wii U than they do worried about the impact of PS4 and Xbox One launching. I do think your assertion will be the case next Christmas, though.

Posted:A year ago

#14

Charlie McFadden Programmer

10 14 1.4
@Alex
The 3DS is doing remarkably well however in Japan it is now considers a 'kids console' and most of their gaming is on smartphones.
I'd like to chime in on this. I visited Tokyo this past september, and I saw an abundance of 3DS users. I could rarely walk for 10 minutes without my "Streetpass" filling up with people. Very different to over here in the UK.

What I would like to point out, however, is that the vast majority of people I witnessed playing 3DSs (On subways/metro, in arcades, in stores) were adults, or at least over the age of 16. Certainly not a "kid" demographic (And on that note they were mostly playing Tomodachi Collection). In fact, whenever I saw a "kid" playing a Nintendo console, it tended to be an original DS, or DSi, not the 3DS.

Of course, you can only take my word for this, and my 2 week experience hardly forms an accurate cross section, though from what I saw I would certainly think that Japan has in no way labeled the 3DS a "Kids Console".

Posted:A year ago

#15

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