Sections

Ubisoft shares plunge 20%

Watch Dogs delay and lowered sales forecasts drive publisher's stock south

As much as the Xbox One and PlayStation 4 might suffer from the delay of Ubisoft's Watch Dogs, that may seem minor compared to the impact to the publisher itself. Ubisoft's shares have taken a pounding today, with the company's stock trading down 22 percent as of this writing.

Watch Dogs had been expected to be one of the biggest attractions for the next-generation systems, an open-world game based on a new intellectual property available at launch for both the PlayStation 4 and Xbox One. That was until yesterday, when Ubisoft announced it was pushing back Watch Dogs to spring of 2014 because it wasn't yet ready for launch.

The Watch Dogs delay may be the most disappointing news for gamers, but it was just one of a number of Ubisoft setbacks for investors. The publisher also pushed its open-world racing game The Crew into the next fiscal year, and revealed that recent releases Rayman Legends and Splinter Cell: Blacklist failed to meet the company's sales expectations. Those factors put together were reason enough for Ubisoft to lower its full-year sales forecast more than €400 million, or about 30 percent.

[CORRECTION]: The original version of this article contained a mistaken share price (although the percentage decline was accurate). Ubisoft shares ended the trading day down 26 percent to $8.19.

Related stories

Ubisoft's developers "can't live with the threat" of Vivendi takeover

Michel Ancel explains the difficulty of staying focused in a time of great uncertainty

By Matthew Handrahan

"No more DLC that gamers have to buy for the full experience" - Ubisoft

Ubisoft's VP of live operations Anne Blondel-Jouin on what Ubisoft has discovered from giving away Rainbow Six DLC

By Christopher Dring

Latest comments (6)

Rick Lopez Illustrator, Graphic Designer 3 years ago
It will go back up... Im patiently waiting for watchdogs and Im also picking up assasins creed 4. And if they make Beyond Good & Evil 2 that will only make want to give them more of my money. Im sure that when watchdogs comes out it will sell well.
0Sign inorRegisterto rate and reply
James Ingrams Writer 3 years ago
This is about fewer console sales. Practically every publisher for the XBox On and PS4 is going to go through this, as I doubt either new machine will even sell 70% of what the previous generations did in their first year.

The combination of lower than expected XB1 and PS4 sales with the ongoing inability to bring AAA games to market for under $100 million is going to cause major problems for the mainstream console games industry over the next 24-36 months.

Quite simply the industry has forgotten it's history. whenever a new console came out in the 90's the old console was still supported for at least 18 months, while the new console was also supported. Today it seems like games companies
are here to help sell consoles!
1Sign inorRegisterto rate and reply
Private VIdeo Games 3 years ago
Buying now is a winner, there is only an upside from this company with AC sales, Just Dance, launch of Watch Dogs and The Crew.

I expect at least 15% gain by end of March.
2Sign inorRegisterto rate and reply
Show all comments (6)
Paul Jace Merchandiser 3 years ago
Graeme is right, now is the perfect time to buy Ubisolf stock. With all their upcoming releases it has no where to go but up.
2Sign inorRegisterto rate and reply
Gil Salvado 3D/2D Artist 3 years ago
1up for Graeme, if you're not short-sighted investor eager for quick cash.
0Sign inorRegisterto rate and reply
Buy!
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.