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Nintendo wants to "change movies" with an interactive Zelda film

Nintendo wants to "change movies" with an interactive Zelda film

Wed 16 Oct 2013 9:30pm GMT / 5:30pm EDT / 2:30pm PDT
Media

Nintendo wants to "change what a movie is" before it attempts a Legend of Zelda film adaptation

Nintendo has been pretty conservative when it comes to spreading its properties out to other media. Legend of Zelda producer Eiji Aonuma told Kotaku that a possible Zelda adaptation would have to give audiences something completely different from their normal film experience.

"This is something that me and Mr. Miyamoto talked about," Aonuma said. "If we were to make a Zelda title, if we had interest in doing that, I think really what would be most important to us is to be able to play with the format of a movie, make it more interactive, like you're able to take your 3DS into the theater and that leads you into participating in it somehow. We wouldn't want to make it the same as any other movie. We want to somehow change what a movie is."

Disney's been toying with second screen film experiences, with the release of the Little Mermaid: Second Screen Live in September. The experience uses an iPad app that syncs up with the film using the built-in microphone. Mashable tried out the app at a screening and found the film almost unwatchable due to the app.

"The games are distracting. Some moviegoers meeting Ariel and friends for the first time will find it hard to focus on the movie, with a new game every minute or two," wrote Mashable's Taylor Casti. Many games require an individual's full attention, for instance, when players quickly pop bubbles or tilt the iPad to catch Ariel's treasures in a chest. In fact, the games were so distracting, on multiple occasions key information was lost to gameplay."

"Not to mention the voiceover and inter-theater competition, where up to four characters talk over the dialogue in the film to encourage players to compete with other audience members. As someone who grew up with Ariel, sure, the games were fun. But children seeing the movie for the first time missed seeing Triton destroy Ariel's treasures; Ariel meet Eric for the first time; Ariel's visit with Scuttle."

Perhaps Nintendo could work around this with a film built specifically for interactivity? It is a way for Nintendo to continue to be unique, but Rovio and others seem perfectly fine making simple animated features. Is the company trying to reinvent the wheel for no good reason?

15 Comments

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Popular Comment
They are not trying to do anything. They never said they were going to do this...only that if they were to make a movie they would take a new approach by addressing the shift from passive viewing to active viewing.

What Disney did with an app and a nearly 25 year old movie is irrelevant.

As for reinventing the wheel for no good reason? One could ask them that same question upon the unveiling of both the DS and Wii.

Posted:A year ago

#1

Paul Jace Merchandiser

946 1,434 1.5
As long as it doesn't end up being anything like the Super Mario Bros live action movie they should be ok.

Edited 1 times. Last edit by Paul Jace on 17th October 2013 12:06am

Posted:A year ago

#2

Rick Lopez Illustrator, Graphic Designer

1,269 941 0.7
Interesting news coming from nintendo.

Posted:A year ago

#3

Greg Wilcox Creator, Destroy All Fanboys!

2,195 1,170 0.5
https://www.youtube.com/watch?v=u5TdRhNLOPk

Argh and no thanks. It "worked" on a primitive level with Winky Dink, Disney is seeing it not work now (especially as their app ONLY works with iPads and not Android tablets and is both annoying and needless to enjoy The Little Mermaid in a theater atmosphere) and if Nintendo does something like this, it'll only work for fans who are stubborn donkeys who think they can do no wrong and no one else.

That and hell, we're told to turn phones and stuff OFF in a theater, so WTF with the mixed messaging here? All this will do is reinforce lousy behavior when kids who grow up like this can't put that damned device down for even a second ANYWHERE, bleh...

Posted:A year ago

#4
If there where battles in the movie then you could have everyone in the audience take part in the battle and have the movie adapting to the input of the audience. The battle could be completely generated in real time and displayed on the big screen.

Kids could even take sides. Imagine watching Star Wars except you take the role of one of the pilots at the end and then have that directly change the ending of the movie.

I think that would be pretty cool.

Posted:A year ago

#5

Jeff Kleist Writer, Marketing, Licensing

379 227 0.6
They tried it in the 80s. There were several films made where the audience voted at branch points how it would go. It bombed hard

Fox is making a Choose Your Own Adventure movie as well

So Nintendo, as usual is behind the curve, and in this case trying to dip their toes into a space they know nothing about. They should really learn from Squares failures,

Posted:A year ago

#6

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Popular Comment
Jeff, they actually aren't doing anything at all. That's what my whole first post was about. The whole thing was a theoretical question if they ever were to do a movie again, how would they do it. They actually have no intentions to do anything in the film industry. That's the problem with this article title and article in general. It's giving the impression that they actually plan to do this when in fact they don't plan to do any movie at all.

Posted:A year ago

#7

Jeff Kleist Writer, Marketing, Licensing

379 227 0.6
My point is that what they would do betrays na´vetÚ

Posted:A year ago

#8

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
I've noticed a few more people with lit up phone screens mid movie recently. I think maybe they are checking IMDB like they would at home, and frankly it's distracting and makes you want to pick up their phone and throw it. So if Disney thought that it was a good idea to encourage that behaviour, someone in product planning needs yelling at.

Clearly, Nintendo has no plans to do this, it is just a formulative concept, but it is a terrible idea, at least as a cinema bound project. It also limits the audience, or at least the part that can participate in part of the experience to 3DS owners. This would limit the box office, and leave parents and dates accompanying 3DS owners scratching their heads. As a Wii U bound project, it may have legs.

Edited 1 times. Last edit by Andrew Goodchild on 18th October 2013 4:46am

Posted:A year ago

#9
This only makes sense to me as a WiiU project. An interactive movie, where the gamepad can be used to choose various actions.

Might work - if its a "real" movie (not 10hrs long), and it costs $10-20 - not $50.

I guess Nintendo could outsource most of it?

Posted:A year ago

#10

Keldon Alleyne Handheld Developer, Avasopht Ltd

455 443 1.0
That's the problem with this article title and article in general. It's giving the impression that they actually plan to do this when in fact they don't plan to do any movie at all.
It is a Taboola worthy headline.

Posted:A year ago

#11

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Keldon, I had to look that up but you're spot on. It falls under those "From Around The Web" side bar lists of content you see on some major web sites.

What I don't get is why GIbiz feels the need to do this. The goal should be to attract people from around the industry, not forum members from NeoGAF. Erroneous, baiting and spurious titles and content should be blocked at the editor level.

Posted:A year ago

#12

Tim Carter Designer - Writer - Producer

582 322 0.6
There is already "active viewing" in movies.

Believe it or not, that is when you have LESS special effects, LESS gore, LESS noise and junk to distract the audiience. When you just make a tight, stripped-down story in a film, you invite your audience to actively view: to fill in the blanks with their own curiosity.

In a good movie, yiou follow along trying to decode it as it goes.

Posted:A year ago

#13

Greg Wilcox Creator, Destroy All Fanboys!

2,195 1,170 0.5
+1 (plus tax!), Tim. I'm sitting here at home watching old horror flicks on TCM, no 'Pad or "Pod in sight and setting the creeps without looking down at a flashing screen telling me to "get scared" or "play a game to advance" when the movie does all that on its own.

Granted, this dual screen nonsense DOES work in a home setting, but I don't even want to know what sort of strife an unprepared family unit is in for if they buy in and hate the experience because of the sensory overload going on.

But, whaddever, correct? Nintendo isn't going to do this so I'll leave it be from this point on...

Posted:A year ago

#14

Tommy Schultz Programmer

1 0 0.0
I could see them integrating QR codes in some form.

Posted:A year ago

#15

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