The third annual Gamescom To Brighton bike ride has finished, raising £5000 (and counting) for this year's GamesAid charities.
"Our group comprised of six riders, one driver and a navigator/masseuse, (an essential for all future trips). All members of the industry and are riding to raise money for GamesAid which supports British based, youth and children's charities," said organiser Cat Channon.
"This is the third year for the cycle which covers 352 miles from Gamescom in Cologne to Brighton, via Dieppe and Newhaven. We cover four countries: Germany, Holland, Belgium and France, it's an awesome trip but comes off the back of one of the hardest work weeks for us all of the year which is what makes it all the more challenging"
This year's riders were Channon, Keef Sloan, James Beavan, Bruce Grove, Hastan Brooks and Julian Benson, with Mark Heath and Deborah Hood in the essential support van.
"It takes three days so it's equivalent to three stages of the tour de France."
There's still time to recognise the team's achievements with a donation, and Channon is already signing up riders for next year's event. Interested parties should contact email@example.com