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World of Warcraft drops to 7.7 million subscribers

Activision Blizzard's MMORPG giant continues decline, loses another 600,000 in last quarter

The World of Warcraft is continuing its contraction. In announcing the plan to buy its independence back from Vivendi in the form of $5.83 billion worth of shares, Activision Blizzard also revealed that as of the end of its second quarter (three months ended June 30), World of Warcraft was down to roughly 7.7 million subscribers.

That total is still enough to make the game easily the biggest subscription-based MMORPG in the world, but it represents a loss of 600,000 players over the quarter. After the launch of World of Warcraft: Mists of Pandaria last September provided a short-lived boost to the user base, Blizzard has seen the game lose more than 2.3 million subscribers. When it peaked in 2010, World of Warcraft commanded a subscriber base of more than 12 million players.

As World of Warcraft numbers ebb, the need for Activision Blizzard to produce a successor to its 2004 MMORPG megahit becomes more pressing. In May, reports emerged that the intended follow-up, code-named Titan, had hit development difficulties. As a result, Blizzard was hitting the reset button on the game's development, pushing a launch out to 2016 at the earliest. The company confirmed it had reallocated resources away from Titan, but noted that it had never announced any sort of release window for the game.

Latest comments (5)

David Serrano Freelancer 3 years ago
I can't speak for other players but I stopped playing because after you level a character to 85, the game has nothing to offer beside hardcore PvE / PvP combat. A little more variety would go a long way.
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Tyler Moore Game Designer & Unity Developer 3 years ago
The game has been running for almost a decade now, can't get blood from a turnip. The question is can the slow the decline enough in time for their next MMO? (More than likely yes)
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Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online3 years ago
I've played the most during Vanilla and Burning Crusade. I rarely play today. The way that the community has changed plays a big role. Today you can click a button and you are in a dungeon run, a raid or other group activities - and you can be a total jerk because rarely are you seeing the same persons ever again. Prior to that, you were required to actually be a bit social: ask around who might want to go on a five man run, join a guild (the horror!) or just make some friend that would have a similar play style, be it PvE, PvP, questing etc. - and you'd know that if you were a jerk, the whole server sooner or later would know about it.

That's another big reason I am not playing as much anymore - most of my friends from the Vanilla and Burning Crusade days, even the Lich King ones, have quit the game. And let's not talk about the jumbled experience that was Cataclysm, right after Lich King which was one of the best expansions in terms of atmosphere, storytelling and soundtrack. Pandaria has righted some of Cataclysms wrongs such as scattered new game zones and inconsistent art quality, but again, the mechanics wear a bit thin after ten years.

Edited 1 times. Last edit by Roland Austinat on 26th July 2013 8:23pm

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Paul Jace Merchandiser 3 years ago
And yet pretty much every other PC company out there would kill for 7.7 million paid subscribers. It may not be as great as when they had 11+ million but 7.7 million isn't exactly something to worry about either.
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Jeff Wayne Technical Architect 3 years ago
Been subscribed for over 8 years. Vanilla through to WotLK were my favourite times. I rarely play at all anymore except to check out new content patches. I've no doubt that a powerhouse that oozes quality like Blizzard will be fine. Will be very interesting to see what their new Titan MMO turns out like.
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