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PlayHaven acquires for undisclosed sum

By Matthew Handrahan

PlayHaven acquires for undisclosed sum

Thu 06 Jun 2013 8:38am GMT / 4:38am EDT / 1:38am PDT

Monetisation firm expands data acquisition capabilities with new technology

The game monetisation company PlayHaven has acquired the data-capture start-up

With's team and technology, PlayHaven will be able to capture advanced real-time data with greater speed, reducing the time necessary to take action based on the behaviour of its clients' players.

" built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming," said PlayHaven CEO Andy Yang in a statement.

"We both believe that real-time data analysis - particularly in the fast-changing environment of mobile - is the foundation for lifetime value maximisation, and look forward to helping developers capture all of their opportunities."

PlayHaven raised $8 million in funding last November. Since then, it has hired former executives from Rovio and Google in key positions.

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