Sections

Zynga continues mid-core mobile push with Battlestone

November Software, acquired back in the spring, has been working on a new mid-core game

While Zynga has been seeing some success with new casual games like FarmVille 2, the company is increasingly placing its focus on mobile, and specifically on the mid-core market. The company today announced its newest effort, coming from November Software. The developer, acquired in Spring 2012, has been working on a mid-core mobile game called Battlestone.

It was initially revealed as a prototype called Golden Arrow. November Software's Szymon Swistun commented, "In January 2011, we formed November Software to bring console gaming experiences to mobile by using our expertise from working at LucasArts on games like Star Wars: The Force Unleashed 1 and 2. The first step we took towards this goal was to build our own cross-platform 3D engine from the ground up. We focused on delivering high-quality 60 fps capability on mobile, fast workflows, and on-demand content streaming. After we created our homegrown tech, we went through several game concepts before rallying around a new take on action combat for mobile, code-named (at the time) Golden Arrow."

When November Software joined Zynga, the developer realized it "could accelerate game development by combining our team's expertise building blockbuster console games and Zynga's strength in building social games on a massive scale."

Battlestone follows other mid-core efforts from Zynga like Horn. The company has been ramping up for more mid-core titles with the acquisition of A Bit Lucky, and the hiring of John Tobias, co-creator of the Mortal Kombat series, who joins Mark Turmell in the Zynga San Diego studio as Creative Director. A Zynga spokesperson also stressed that on Zynga.com more than half of the third party games available fall into the mid-core category.

Related stories

Pincus: For new mobile devs, it's organic growth or bust

At Slush, Zynga founder Mark Pincus advised mobile startups to set a "high bar" for organic growth before investing in advertising and UA

By Matthew Handrahan

Zynga looks to solidify newfound profitability

Developer building a portfolio of card games to keep players engaged for “a very long period of time"

By Haydn Taylor

Latest comments (1)

Paul Johnson Managing Director / Lead code monkey, Rubicon Development5 years ago
I think mid-core is old hat - it's been a novelty buzz word for several months now. I reckon they should aim for "slight left of center core" and corner that market...
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.