Sections

Microsoft lists Surface starting at $499

Online store posts prices up to $699 for 64GB model with keyboard cover

With the Surface tablet expected to launch later this month, Microsoft is running short of time to announce its pricing plans. The company may have accidentally tipped its hand today, as VentureBeat is reporting that the official Microsoft Store website posted (and then pulled) prices for the Surface RT tablets in several variations.

The least expensive option clocked in at $499 for a 32GB Surface on its own, or $599 for the same unit with a black keyboard Touch Cover. For those who want a little more memory, a 64GB version of the Surface with a black Touch Cover was also offered for $699. Touch Covers in a variety of colors were listed on their own for $119, and the slightly thicker Type Cover alternative was priced at $129.

All three models of the tablet were advertised as preorders for delivery by October 26. That falls in line with a Microsoft SEC filing that said it would begin selling Surface tablets alongside the October 26 launch of Windows 8.

While the Surface RT dates and prices were tipped, there was no such listing for Surface tablets running Windows 8 Pro. Microsoft has said those tablets, which will run on Intel chips and have options for more memory, will arrive a few months after the Surface RT debut. As for pricing, they are expected to sell for as much as $1,000.

UPDATE: Microsoft has since put the official product page back online, with all the prices and options the same as previously reported.

Related stories

110,000 PS4 and Xbox One machines sold in the UK last week

Xbox One price discounting and PS4 Pro launch boost sector

By Christopher Dring

Is HoloLens a consumer gaming device yet?

Microsoft's Leila Martine on why games developers should consider HoloLens today

By Christopher Dring

Latest comments (21)

Bruce Everiss Marketing Consultant 4 years ago
Want.
The top model to replace my i5 laptop.
0Sign inorRegisterto rate and reply
Rick Lopez Illustrator, Graphic Designer 4 years ago
Thats too much, would rather buy a laptop.
0Sign inorRegisterto rate and reply
Thomas Dolby Project Manager / Lead Programmer, Ai Solve4 years ago
With those prices it'll be tough to compete with the iPad. I really wanted one, but I'm not sure I could justify it with that kind of cost.

Let's just hope this turns out to be nothing more than a mistake.
0Sign inorRegisterto rate and reply
Show all comments (21)
Dan Howdle Head of Content, Existent4 years ago
Microsoft doesn't have any presence in this market right now. I hardly think it's going to establish itself as a competitor by coming in on day one with a price in excess of a similarly specced iPad with a far superior display.

Base model needs to be $299. Max.
2Sign inorRegisterto rate and reply
Kevin Danaher Associate Producer, EA Mobile4 years ago
I have to agree (and not only because I want to buy one) Microsoft absolutely have to undercut Apple to establish any meaningful presence in the tablet market. Saying that the base model is cheaper than the iPad with equivalent flash memory is a load of balls. Flash memory costs peanuts nowadays. Losing the tablet market entirely because you didn't realistically compete costs a lot! The one way they can do that is on price.

If they follow the Apple business model (and they should, it works) they can still be making these with the same spec in a year and selling at the same price which will be less of a loss by then and hopefully have established a lot of tablet users in their ecosystem when they announce a new surface line for holiday 2013.

Edited 1 times. Last edit by Kevin Danaher on 16th October 2012 5:47pm

0Sign inorRegisterto rate and reply
Steven Pick Lead Graphic Designer, Atomhawk Design4 years ago
Screw Apple. I want one.
0Sign inorRegisterto rate and reply
Felix Leyendecker Senior 3D Artist, Crytek4 years ago
I still have the original iPad and the screen resolution has been a major negative point since day one. If MS expects to compete with the current iPad with this kind of screen, they're in for a rude awakening.
0Sign inorRegisterto rate and reply
Andrew Goodchild Studying development, Train2Game4 years ago
There were rumours a few months back suggesting they may be cheaper to compete with kindle fire and Nexus 7. But I spoke to a Microsoft evangelist, who said, "Yes they will be cheap", and I pushed with, "Ah, but what's cheap, 200 cheap? 300 cheap, 400 ch, no that's not..."
And he said, "About 400 cheap.". That seems in line with this, but it shows how some high paid people don't think of cheap in the same terms I do.
Kindle Fire it is then, much as I love the idea of the surface.
0Sign inorRegisterto rate and reply
Art C. Jones Writer / Blogger 4 years ago
The issue I see here is that it doesn't replace a laptop.
Windows RT is an iPad competitor.
Windows 8 is what you want to replace a laptop.

The bigger issue is the consumer confusion as they realize they've bought Windows RT, and it is only an iPad competitor when they thought they were getting an iPad/MacBook hybrid (which is what Windows 8 is, but not windows RT).
2Sign inorRegisterto rate and reply
Robin Clarke Producer, AppyNation Ltd4 years ago
The Surface Pro looks like a potentially fantastic bit of kit.

The Win RT version doesn't seem to be addressing any urgent consumer need that isn't covered by the iPad 3, Kindle Fire HD or Nexus 7, all of which are considerably cheaper, better specced and/or more portable, and better supported.

Keeping lots of mutually incompatible, confusingly presented platforms on the market at the same time went badly for Sega, late-80s Apple and Nokia.
0Sign inorRegisterto rate and reply
That's *extremely* expensive for something that *just* runs Metro apps IMO. Going to be close to $800 here in Australia I fear, completely pricing it out of the market.
0Sign inorRegisterto rate and reply
Paul Jace Merchandiser 4 years ago
Like the Zune I think they are overpricing this new tablet. If they want to compete with Apple they need to be much more aggresive on their price points.
1Sign inorRegisterto rate and reply
Expensive ans mired with MS hidden problems!
0Sign inorRegisterto rate and reply
John Bye Lead Designer, Future Games of London4 years ago
It looked like a great piece of kit when they announced it and I was a little tempted, but at that price I don't see how it would compete with iPad 3 at the high end or Nexus 7 and Kindle Fire at the low end of the market, especially if one of its main differentiating features (the ultra-slim keyboard cover, which is what sold me on the concept) costs an extra $100. The Surface Pro looks more interesting, I could see that competing with the MacBook Air, for example.
0Sign inorRegisterto rate and reply
Tamir Ibrahim Programmer, Rodeo Games4 years ago
I too am very interested in the Surface Pro, with a real version of Windows 8 on it. But it really does come down to specs Vs price. If it's over priced then I just can't justify it, not matter how much I want one.
1Sign inorRegisterto rate and reply
Tom Keresztes Programmer 4 years ago
What i see a good quality tablet with a higher price point and no available software competing against a well established product that similar/higher spec, has a either has a better reputation or cheaper.
0Sign inorRegisterto rate and reply
Nick Parker Consultant 4 years ago
While some people will pay Apple prices for tablets and laptops, most people won't. Microsoft does not have the brand status of Apple except, maybe, in games with the Xbox, and then only in some English speaking markets. If Apple is the Rolls Royce of portable devices, the market needs more Fords to satisfy the majority of users and Microsoft will have to go some to earn that status, and not just on spec, on brand perception as well.
1Sign inorRegisterto rate and reply
Nicholas Pantazis Senior Editor, VGChartz Ltd4 years ago
At these prices for RT the Pro is likely to be outclassed by Ultrabooks of similar or cheaper pricing... guess I'm getting an Ultrabook.
0Sign inorRegisterto rate and reply
Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster4 years ago
MS still owes the high price partially to it's Windows OEMs. It can't release a product better and cheaper than theirs or it risk biting the hand that feeds it.

The thing is the Metro platform will be insanely popular as soon as Win8 comes out because writing programs for it and not win32 is going to be the inly
0Sign inorRegisterto rate and reply
Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster4 years ago
MS still owes the high price partially to it's Windows OEMs. It can't release a product better and cheaper than theirs or it risk biting the hand that feeds it.

The thing is the Metro platform will be insanely popular as soon as Win8 comes out because writing programs for it and not win32 is going to be the only way to future proof your programs. MS have already implied many times that Win32 is on it's way out and if WinRT runs on the Surface with all the latest Windows programs it may well have more functionality than the iPad very soon.
0Sign inorRegisterto rate and reply
Fyzard Brown Sales Associate, VideoGameAdvantage4 years ago
I need one. Probably will by my Christmas gift to myself. When that happens, my Playbook will be laid to rest.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.