Facebook targets hardcore genres

Social network's director of game partnerships says next 6-12 months are all about core and mid-core games

Facebook has become a staple of casual gamers the world over, but in the next year, the social network is looking to make a serious play into the hardcore market. Facebook director of game partnerships Sean Ryan stressed as much in an interview with VentureBeat published today.

"The next 6-to-12 months, it's about core and mid-core," Ryan said. "Not because the other genres aren't good, but when we look at openings on the platform where we think we can deliver a powerful experience alongside our developers… As we start to see Unity and Flash 11 become more prevalent, we can have a really rich gaming experience."

Diversity was a concept Ryan stressed multiple times in the interview, from business models, to platforms, to regions. Ryan noted that Facebook now allows subscriptions, that games can be accessed through browsers or the company's mobile app, and that developers have taken to localizing their efforts more than ever before. He specifically namechecked Happy Farm, a game made in China and published by a Turkish firm that is currently the most popular Facebook title in the Middle East.

Related stories

VR's crazy week punctuated by a Palmer Luckey no-show

Weekly roundup: Oculus, PSVR and Google highlight a busy week as analysts make wild predictions

By James Brightman

Unity and Facebook form new partnership

“Integrating tools that provide effortless access to Facebook's network"

By Rachel Weber

Latest comments (2)

Paul Johnson Managing Director / Lead code monkey, Rubicon Development4 years ago
What we really need is a library or something to allow logging into facebook from a PC without awkward windows being needed.
0Sign inorRegisterto rate and reply
Kingman Cheng Illustrator and Animator 4 years ago
We'll see about that, if all the games there continue to be requestathons then no.

Personally I've found Kongregates model to be one of the best so far.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.