Nintendo confirms that Wii U will be region-locked
Publisher continues policy of controlling imports
The Nintendo Wii U will be region-locked, preventing the playing of games imported from other regions, Nintendo has confirmed.
The publisher made its position clear to Japanese magazine Famitsu, where the comment was translated and posted to NeoGaf. Nintendo has since confirmed the move to various global news outlets.
"What can be played on the Wii U is restricted by a region-lock feature;" the comment reads. "Software not sold in the same region cannot be played."
With release and translation schedules often varying wildly between regions and continents, some games never achieve commercial release outside their home territories or experience long delays.
Although these titles are not deemed popular enough to make it commercially viable to bring them to new regions, fans waiting for certain titles will import games in order to play them. A region-locked machine makes that impossible.
Many titles have seen great success grow from the somewhat fanatical evangelism of importers. Final Fantasy, for example, was really pushed into the collective consciousness in the UK by the efforts of magazines such as Super Play, which exhorted readers to import the US version of Final Fantasy III until Nintendo recognised the demand.

I have always looked at 'Regional Lock-Out' as the manufacturer/publishers two fingers to the players - "...either you buy our selected titles or its the highway sucker!" Having seen a number of development directors in the publishing game miss some golden opportunities - actively blocking import business only to drop the ball and squander customer good will.
There are a hoard of Japanese titles that have a incredibly strong Western following, that if blocked could prove disastrous for business in a depressed market. Is this the last fit of pique by the manufacturers to try and control the market - before DLC turns the sector into a independent game market - removing the reins of power, control (and ego) from a select few executives?
Though I did not hold any truth to the claim that more game executives need to play games - I do feel that we need some new direction from the top table in the consumer games industry (some business knowledge would not go amiss).
Posted:7 months ago