Though Nintendo has been slow to jump into the digital retail space, the company's digital release of New Super Mario Bros 2 has been marked by president Satoru Iwata as a tentative success. Iwata told the Wall Street Journal [Subscription required] that digital sales of the game made up 5 percent of the total Japanese sales for the title since its launch on July 28, 2012.
"This initial offering going forward, we've gotten a good reaction going," he said.
Sales of Demon Training, also released digitally in Japan, came to 20 percent of the game's total revenue. Iwata believes the stronger digital sales for Demon Training are due to its nature as daily puzzle game.
Nintendo is going to be carrying forward its new digital download initiative on the 3DS and the upcoming Wii U.