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DICE GM: It's about the games, not the business models

DICE GM: It's about the games, not the business models

Mon 13 Aug 2012 11:59am GMT / 7:59am EDT / 4:59am PDT
Development

Karl Magnus Troedsson tells GDC Europe great games will survive change

DICE general manager Karl Magnus Troedsson has told developers that their number one priority should be creating entertaining games, rather than technology or business models.

"It's about the games, about the entertainment and about the fun," Troedsson told GDC Europe attendees.

"It's not about the business model, it's not about the platform we're building on - it's about how much fun we the gamers have when playing the game, and that's been a real thread throughout the company's history."

Troedsson's keynote also addressed changing technology, namely platforms and cloud gaming.

"Business models will come and go, and platforms will be born and they will die," he said.

"Is the future dedicated hardware or is it streaming from the cloud? It doesn't matter - if you have great entertainment and you create great games, this will span all that, and it will survive all the transitions, because one thing's for sure - things will change."

He admitted that business models like DICE's premium servers couldn't be ignored, but added that they shouldn't get in the way of the entertainment, for those who choose to use them or don't.

"We need to be able to think about these things, and we can't just not think about business models because then the company might not be here in the future. If you look at the Premium servers that we have out there now, I would definitely not argue that that gets in the way of having fun."

"There are some premium features that the people who take part in this service get and that other people won't, and of course they could feel that they're left out or they might feel disappointed, but I don't think that the argument's correct that it gets in the way of the fun of it."

He also referenced DICE's own experience reacting to customer feedback, after it faced negative responses to its server set up.

"The dedicated servers on console, for instance, there was a big cry out in the community that after we released the rent-a-server programme on console there were no dedicated original servers. We heard that, we changed it and we tuned it back. Sometimes we do something and we have to scale it back."

DICE, also known as Digital Illusions Creative Entertainment, was founded in 1992. It was acquired by EA in 2004, and is best known for its recent work on the Battlefield series.

Via Eurogamer.

6 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 941 0.7
tHIS GUY MAKES A STRONG POINTS. oFTEN THE INDUSTRY FOCUSES ON OTHER ASPECTS OF THE INDUSTRY THAT ISNT ACTUALLY MAKING GOOD GAMES....Sorry about the caps... :/

Posted:2 years ago

#1

Leo Wakelin
QA Tester

24 4 0.2
He does make good points indeed. What strikes me as odd is that he is GM for DICE. DICE rarely hear their community, they do not focus on making Battlefield 3 (their most recent title, with some stiff competition to boot (COD anyone?)) the best it can be, but seem to focus on milking it dry - squeezing every scent of profit out of the (potentially amazing) title over providing a stable platform for the PC user to play from (Battlelog). BL is quite possibly the most inconvenient and unstable means of launching a game I have ever experienced.

Posted:2 years ago

#2

Tim Carter
Designer - Writer - Producer

555 284 0.5
What happens when the business model impedes the ability to create great games?

For example, here's a business model that has not "come and gone". Project-based, art patronage. It has only been reponsible for the Renaissance and all the tradition of western art, and film, and music, and architecture.

Edited 3 times. Last edit by Tim Carter on 13th August 2012 8:29pm

Posted:2 years ago

#3

Brian Lewis
Operations Manager

127 79 0.6
He is absolutely correct in this article... this is how a developer should think.

However, there should also be a business component assigned to the game, to make sure that when the developers have built 'fun' that everyone can still get paid, and make enough money to create the next new game. if your developers are thinking about the business model... then you are wasting their talent.

Posted:2 years ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

2,150 1,063 0.5
Geezuz Cripes. I've been saying this for YEARS. Make good games, people - the money will come later. Make a business model and wrap a game into that and it's doomed to fail once users see through it and stop paying.

Posted:2 years ago

#5

Sandy Lobban
Founder and Creative Director

312 196 0.6
In my own personal opinion.....





Posted:2 years ago

#6

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