Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel


Angry Birds toys to make $400 million in 2012

By Matthew Handrahan

Angry Birds toys to make $400 million in 2012

Wed 08 Aug 2012 8:42am GMT / 4:42am EDT / 1:42am PDT

Commonwealth Toy & Novelty Co. expects sales of Angry Birds plushies to double this year

Commonwealth Toy & Novelty Co., which manufactures toys for Rovio, expects to sell $400 million worth of Angry Birds merchandise this year.

In an interview with The Wall Street Journal, the company's executive vice president, Lisa Shamus, claimed that the company will double the sales of Angry Birds products this year. It has also doubled its staff since signing a licensing agreement with Rovio in 2010.

"Plush was basically a dead category for the last few years," said Shamus. "It is the most spectacular thing I've ever seen in licensing and I've been doing this for 20 years."

The popularity of Angry Birds merchandise bucks the broader trend in plush toy sales, which fell by 21 per cent in the US last year - the largest decline of any category measured by the Toy Industry Association. Commonwealth now receives dozens of licensing offers from app developers each month.

In May, Rovio revealed that around 30 per cent of its $106 million revenue in 2011 was generated by its consumer products business. If Commonwealth's projections are accurate, that will increase significantly this year.

From Recommendations by Taboola

1 Comment

Craig Page El Presidente, Awesome Enterprises

515 354 0.7
I thought this was one of the stupidest ideas ever when I first heard about it. Then last month I saw some stuffed angry birds and pigs in a store, and was very tempted to buy a bunch just so I could throw them at each other back home. But for $8 or so each that's too expensive, plus who will clean up all of the broken wood and shattered glass when I'm done playing?

Posted:4 years ago


Login or register to post

Take part in the GamesIndustry community

Register now