Sections

Xbox "has a shot at owning the living room"

Xbox president and Bing Gordon talk Xbox's reach into the home

At VentureBeat's MobileBeat 2012 conference today, Xbox president Don Mattrick and Kleiner Perkins partner Bing Gordon took to the stage to talk about gaming and Microsoft's Xbox brand. Gordon insisted that the brand and Xbox Live are Microsoft's big winners, comparing Xbox Live to Apple's iTunes.

"Microsoft has to try to make Xbox live the real crossover service for all gamers. Nobody's done a game network as well as Xbox…in fact, iTunes and Xbox are two of the biggest successes in the consumer Internet," he said. "Xbox needs to be a platform like Office or Windows."

"Google owns eyeballs. Apple owns ears and fingertips. With Xbox, Microsoft has a shot at owning the living room," Gordon added.

Mattrick mentioned that Xbox SmartGlass was integral to the platform's continued growth. He also confirmed to VentureBeat that Halo 4 would connect to the Microsoft Surface tablet using SmartGlass.

"In the past five years, Xbox went from number three to number one [in the home video-game console race], and we took Xbox Live from nothing to north of 40 million users," Mattrick said.

"With Smart Glass we'll add a very simple idea: context and intelligence and sharing between different devices."

Related stories

PlayStation 4 hits 60.4 million sales

As Microsoft rallies with Xbox One X, SIE's Andrew House says the PS4 platform is "in its prime"

By Matthew Handrahan

Xbox doesn't need to rely on Gears and Halo - Phil Spencer

E3 2017 was about speaking to diverse audiences, says the Xbox chief, but VR is "years away" from being ready for mainstream gamers

By Brendan Sinclair

Latest comments (1)

Paul Smith Dev 4 years ago
Now they just have to release some good exclusives for it.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.