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Max Payne 3 sold 440,000 units in US launch month

By Matt Martin

Max Payne 3 sold 440,000 units in US launch month

Fri 15 Jun 2012 11:18am GMT / 7:18am EDT / 4:18am PDT

Weak debut for multiformat game delayed since 2009

Sales of Rockstar and Take-Two's Max Payne 3 in its US launch month were 440,000 units, according to data from the NPD Group.

The game was originally due for release in 2009 but after three years of delay finally hit shelves on May 15 on Xbox 360 and PlayStation 3, and May 29 on PC to a warm reaction from the press.

Analysts had expected the title to sell around 600,000 units during the month, with Sterne Agee suggesting it could hit a total of 4 million lifetime sales.

Along with Ubisoft's Ghost Recon: Future Soldier which also sold just over 400,000 units in the US, the poor performance of Max Payne 3 was one of the main reason for the entire US software sales market sinking 16 per cent according to analyst Doug Creutz at Cowen & Company.

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Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
May 15 on Xbox 360 and PlayStation 3, and May 29 on PC
Releasing on one of the three platforms at the end of the month, 2 weeks after consoles, is a sure-fire way to skew "multi-format" sales figures. Add that together with the fact that the Max Payne IP is more well-known by PC gamers, and obviously the sales data is going to be disappointing. A better gauge would be its sales in June, surely?

Posted:4 years ago


Terence Gage Freelance writer

1,289 126 0.1
Does that mean that Ghost Recon FS is also a sales failure? I read that GRFS had to sell some crazy number - I think maybe 3 million units? - just to break even, and I would imagine with its protracted development time MP3 would have to shift similar numbers to get into the black for Rockstar.

Posted:4 years ago


Pier Castonguay Programmer

189 108 0.6
Releasing it the same date as D3 was probably not a good idea. I actually prefer Max Payne because I'm an old gamer, but most people don't and had only the money to buy one game this month and they went with the hype.

Posted:4 years ago


Andrew Goodchild Studying development, Train2Game

1,292 456 0.4
I take it Steam sales are omitted from the tally?

Posted:4 years ago


Thomas Dolby Project Manager / Lead Programmer, Ai Solve

371 354 1.0
That was my thought too Andrew, I'd like to see these figures again at the end of June with digital download figures included. I would hope the figures would be a lot better then.

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
Yeah, Steam sales will be omitted, since the only time Steam sales figures are released is when the publisher/developer chooses to release them.

Edited 2 times. Last edit by Morville O'Driscoll on 15th June 2012 1:56pm

Posted:4 years ago


Antony Carter Senior Programmer, Epic Games

86 54 0.6
Without digital figures these numbers are meaningless, other than to track the decline of box product retail surely?

Posted:4 years ago


Stefan Pettersson Specialist Consultant, Fat Tuna

77 19 0.2
Max Payne 3 is a movie, you play in the (short) pauses between key scenes...

Posted:4 years ago

Thanks GamesIndustry for these discussions - two comments from this one helped clarify my questions before I even typed them. The whole Steam issue and also why these figures were run now and not when you would expect in July?

I wonder if those affiliated with the retail-biz are playing down the Steam component in the ongoing defense of retail over DLC? I note that all the Next Gen download strategies have been placed on the top secret list!

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
@ Kevin

Steam is very rarely mentioned in connection with sales figures, but whether that's because people just tend to ignore the PC market, or because people are trying to pretend that Steam isn't a force to be reckoned with is hard to tell. Most likely, a little from Column A, a little from Column B.

Posted:4 years ago

@Morville - would tend to agree. I can not work out what the PC sector did to the games industry to be so marginalized.

This attitude goes back to the pre-console days, I remember the C64, Sinclair, Tandy, BBC-B and Atari boys all ignoring the IBM PC games (with games such as the fantastic 'Apple Panic' or 'ChopLifter'... oh those were the days).

Now-er-days the reason is much more political, the PC crowd using machines that put most consoles to shame, already fully established DLC route to market (thanks DOOM) and also a dedicated online competition structure that is not monetized up the wazzo! Big danger to game publishers superiority complex.

I can see also a Column C issue - a lot of trash talk about the STEAM BOX (online PC console) proposal, seems to have scared a lot of publishers / manufacturers.

Posted:4 years ago


Dave Herod Senior Programmer, Codemasters

534 801 1.5
I can not work out what the PC sector did to the games industry to be so marginalized.
Probably something to do with the fact that they can't be sold second-hand, so retailers like Game shoved them to the back of the shop in a corner and try their best to pretend they don't exist.

Posted:4 years ago


David Radd Senior Editor, IndustryGamers

361 80 0.2
There usually aren't PC digital numbers to go on, but typically with these sales are a fraction of the retail sales. If it was somehow reversed, than publishers would certainly crow about it more.

Posted:4 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
I read the title of this article and said : "Ouch!"

Edited 1 times. Last edit by Rick Lopez on 18th June 2012 4:58pm

Posted:4 years ago


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